Jennifer Routledge

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  • LocationLondon, United Kingdom

Projects

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About me

 

Fashion Communication third year student. Graduating in July 2016. My work experience has enabled me to gain knowledge of the industry, working with a casting director, liaising with casting agencies to get models booked before, working under pressure to complete this in time for the shows and book the models the designers wanted. Working within the university has given me experience with working with all kinds of people, giving advice and information, this role has helped me to develop my ability to use my initiative and think on my feet. Currently I'm working as Treasurer and social media/marketing officer for the Visual Arts Society, and have just been recruited to be treasurer of the new Fashion Networking Society, giving me confidence to be in charge of several responsibilities including, bidding for the society, planning the costs of the events, which has improved my eye for numbers, making sure that the society is promoted and gaining new attention from students, using perseverance to gain interest for the society and its events, coming up with new tactics and ideas for the society with the rest of the committee to create engaging ideas to encourage involvement. Having these responsibilities has improved my leadership and team working skills. Working at events across London has given me a lot of experience with working a wide variety of people, each shift I am working within a team for new clients and new events, no job is the same, this role has given me patience and the taught me how to work alongside anybody. I am able to work under pressure calmly and be able to tackle problems. I have also worked in retail, which has helped my selling and customer facing skills. I am currently studying Fashion Communication at Middlesex University, specialising in Art Direction and Image Making. I am constantly finding new and creative ways to develop my work for my third year. I am proficient with Macs and programmes such as InDesign and Photoshop. I use different methods to create my work, involving digital techniques. My degree is very creative but my ability doesn’t stop there, I am very interested in, and have spent a lot of time learning different theories and gaining an understanding of fashion business, I’m very interested in understanding selling points of fashion imagery, and have focused my theory research over my second and third year of university on semiotics and significance of fashion imagery, both commercial and editorial/fine art. Understanding imagery from different parts of the industry has helped me to produce my own work with a more in-depth way of thinking by applying my knowledge. Juggling essay writing as well as studio work has really made me focus on time management, I always complete deadlines and and managing my time efficiently is essential to being able to produce work on time. My education has allowed me to become proficient with Adobe programmes, including Photoshop, InDesign and basic knowledge of Illustrator. I am also proficient with the Microsoft Suite.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Communcation

Work history

Currently

Treasurer, Social Media and Marketing

Middlesex University

Jan 2016
  • Working as part of the committee for the Visual Arts Society and Fashion Networking Society. Duties include: -Working within the team to bid for funding for different events and merchandise. -Promoting the Visual Arts Society through event and social media, gaining new interest from students. -Working as part of a team to organise events for the society.

Currently

Student Ambassador & Middlesex University

Middlesex University

Dec 2015
  • Working as an ambassador for the university. Duties including but not limited to: -Working at course interviews, open days -Tours of the university -Giving advice and knowledge of my own course -Giving advice to students who have concerns about starting university (for example, meeting people, financial concerns)

Currently

Events Staff

Jam Staffing

Sep 2014
  • Jam Staffing is a company which provides staff to a variety of events around London. The role is varied, requiring me to adapt to new situations and clients depending on the nature of the event, whether it be a product launch, a drinks reception or a music concert. Each shift starts with a briefing to understand the nature of the event and what is expected from me. Duties include: -Bartending -Waitressing -Table drink service -Silver service -Hosting/greeting guests

2015

Design

POW Magazine

Aug 2014 - Jun 2015
  • Working on the Middlesex University magazine called ‘POW’. my role was to work on the graphic design and design for the magazine. Duties include: -Collecting and sourcing articles and content -Creating an aesthetic -Art Direction -Template for magazine layout

2015

Casting Assistant

Megan Mccluskie Casting

Feb 2015 - Mar 2015
  • Working alongside the casting director at Harpers Bazaar over Fashion weeks, with different desingers to cast for shows and presentations. Duties include: working with the designers and stylists -Photographing and filing all models -Liaise with agencies for model confirmations -Taking care of and organising line up of all models in order at shows and presentions, as well as making sure dressers get models ready in time.

2014

Sales Associate

Clarks

Jun 2012 - Sep 2014
  • While at Clarks, I gained experience of how a busy retail brand operates, including the importance of correctly presented promotional material and POS displays. Here, I also helped the teaching of more junior staff to ensure their work was in line with the expectations of the business. Duties included: -Promoting and selling new products, giving knowledge on products to customers -Working on tills

2014

Topman Sponsored Show

Middlesex University

Mar 2016 - Feb 2014
  • Working within a team to create all branding and overall theme and feel to showcase design work. Duties included: -Production and design of invitations -Logo imagery -Logo design -Look book production and design -Gift bag design and production

Education

2016

Fashion Communication and Styling

Middlesex University

Aug 2013 - Jun 2016
  • Working on internal independent and group projects as well as external independent projects. Specialising in Art Direction and Image making for my final major project. Working with designers, beginning to work with brands and collaborating with stylists and photographers to create an interesting and unique way of working. I have used my process of working as a way of experimenting with the idea of beauty, body form, creating new and innovative ways of approaching a client’s work.

2013

Level 3 Extended Diploma in Art and Design Fashion Promotion Received University of the Arts London

South Essex College

Aug 2011 - May 2013
  • (Distinction,Distinction,Merit) 320 UCAS points Working on a variety of projects including photography, styling, branding, illustration. Design and multi media techniques including: Visual recording, materials, techniques and processes. Ideas and concepts, communication, contextual influences, application, exploration and realisation. Management of projects including graphics, specialist illustration using computer, branding, marketing. While studying at South Essex College gained an additional qualification from University of the arts London awarding body in photography, by achieving units: The camera: Film or digital: Level 3 The photographic project: Level 3

2011

Gcses

Greensward Academy

Aug 2006 - Jun 2011
  • GCSEs A*-C

Awards

2011

Received University of the arts London Level 3 award in photography.

UAL