About me

A results-driven senior marketing professional with 20+ years’ experience in campaign planning and brand development in both the UK and internationally. Brands I have worked on include LBC, London Business School, Five Live, BBC Entertainment, London Live, Mars and Yellow Pages. I am adept at stakeholder management and building strong relationships with agency partners and suppliers. I am currently looking for my next opportunity.

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Work history

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Head of Marketingtriyoga
Oct 2018 - Jul 2018London, United KingdomFreelance
Creation of marketing strategy for the yoga, pilates and treatments offerings to drive and retain new visitors. Remit includes: • Developing communications to drive new visitors across all areas of the business; visiting teacher/in house workshops, external events, treatments, retail and yoga/barre/pilates classes -new visitors up 14% (yoy April 2017/2018) • Analysing audience data with weekly and monthly KPI reporting to senior management team and board • Set up and moderated focus groups at triyoga to help inform 2018 marketing strategy • Social media strategy and content creation to drive more clients from social pages to website -Facebook likes up 10% in 6 months/Instagram up 21% • Production of video, email and blog content to drive engagement and revenue • Management and career development of marketing team of three including objective setting and monthly reviews
Head of Marketing and PRESI Media: The Independent and London Evening Standard
Oct 2016 - Oct 2018London, United KingdomFull Time
Responsible for the brand development, PR, consumer and trade marketing for London Live TV. Remit included: • Brand champion – project manager for March 2017 brand refresh • Creation of content for both programming and revenue generating opportunities -Amy Winehouse documentary achieved 1.2% audience share -With Facebook likes up by 55% (vs 7 days) -And engagement up by 399% (7 days) • Project management of kids programming strand launch – July 2017 • Strategic development and management of social media channels -Increased total Facebook followers by 20% yoy and Twitter by 30% • Copywriting for print advertising • Press relations, internal communications, event marketing

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Skills

• Campaign Management
• Marketing
• Marketing Strategy
• Social Media Marketing
• Brand Marketing
• Brand Management
• Brand Strategy
• Digital Marketing
• Email Marketing
• Communications

Education

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BA Hons: Italian and Business StudiesUniversity College London (UCL)
Oct 1989 - Jul 1993London, United Kingdom