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Jenny Choi

Graphic Designer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Creative Graphic Designer - Packaging Designer


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About me

I have 6 years of experience working in graphic design across print, digital and retail. I am knowledgeable in various types of work including brand identities, packaging, advertisements and exhibition display graphics. I am particularly interested in branding and packaging. I would like to develop my expertise in this area and I am currently looking for new and exciting opportunities.

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  • Packaging
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Editorial Design
  • Advertisement Branding
  • Advertisement Design

Work history


Graphic Designer


Oct 2015 - Mar 2018
  • London, United Kingdom
  • Full Time
  • •Created various graphics for in-house brands and partners’ brands as an in-house graphic designer. - Responsible for designing brand identities, brand books, packaging and labels for in-house brands such as Pipkin, Mylee, Jolee, Pranaturals and EcoTan (working in-house and collaborating with branding agencies). - Involved in art-directing by providing freelancers and agencies with mood boards, visual style guides and feedback on artworks. - Responsible for creating online and offline marketing materials including advertisements, press releases, emails, banners, proposal presentations and social media graphics (advertisements featured in The Daily Mail and The Telegraph newspapers and Professional Beauty magazine). - Worked alongside exhibition stand agency on developing display stands and designed in-house associated materials such as signs, banners, headers, leaflets, price lists, shelf talkers and t-shirts for Professional Beauty and Olympia Beauty exhibitions. - Designed graphics for display trays for the partner brand Shills to be displayed in Boots across the UK. - Collaborated on redevelopment of the online beauty supply store, Just Beauty; introduced new interface, layouts and website graphics. - Photographed and retouched product images for online marketplaces such as Amazon, eBay, Tesco and Groupon. - Provided corporate designs such as business cards, letterheads, envelopes, brochures, etc. - Attended internal meetings, as well as meetings with agencies, printers and manufacturers. - Managed and prioritised numerous projects at the same time and meeting tight deadlines.


Sep 2015 - Oct 2015
  • London, United Kingdom
  • Freelance
  • •Designed an annual report presentation. - Provided customised Korean-styled designs and diverse infographics. - Met the tight deadlines.


Editorial Designer

The Euro Journal

May 2015 - Oct 2015
  • London, United Kingdom
  • Full Time
  • •Edited weekly newspaper belonging to the in-house design team. - Organised and arranged articles and photographs. - Updated articles and columns on the website and sent email newsletters to subscribers. - Communicated with clients for advertisements and attended internal meetings.


Graphic Designer

Mula Wear

Aug 2014 - Feb 2015
  • Seoul, South Korea
  • Freelance
  • •Produced seasonal product catalogues introducing new yoga clothes. - Developed new concepts every season. - Retouched and enhanced model photographs. - Communicated with clients and attended meetings. - Managed print schedules and worked with printers on-site.


Graphic Designer

Dono Creative

Jul 2012 - Jun 2014
  • Seoul, South Korea
  • Full Time
  • •Created a variety of promotional designs mainly for LEGO Korea. - Clients: LEGO Korea, LEGO Education Korea, Kooksoondang (Korean wine brand), AMOS (hair product brand) and so on. - Built visual guidelines and shared with LEGO Singapore, a headquarters for LEGO in Asia. - Created and developed display stands for occasional events such as New Year’s day and Christmas day. - Produced new material combinations for shelf talkers and display stands every month. - Held sole charge of designing quarterly product catalogues. - Translated and redesiged UK catalogue versions into Korean versions. - Created catalogues and leaflets for Kooksoondang (Korean wine brand). - Designed commercial posters and graphics for display stand for AMOS (hair product brand). - Directed and scheduled the work process when printing artworks. - Communicated with internal teams and external clients. - Attended regular meetings with clients.



Mar 2007 - Feb 2011
  • South Korea
  • Bachelor's Degree in Communication Design Activity: SLR photography society