With a keen in interest in video and social media, I gained qualifications and certificates of my knowledge leading me to my current role. Driven to always be at the top of my game and improve, I bring a wealth of knowledge and a strength in writing, video, strategy, marketing and social media to the table.Locked Pro Plan feature
I manage digital production of content globally for the company, handling the social accounts for awards, sales, branded content, editorial and marketing. I work alongside each department to create work that will improve coverage of all output. Manage a team of content creators to ensure we are able to create a larger output; directing them, proofing their work, having ideas meetings and delegating workloads. Creating multimedia content including video, written, imagery and gifs for each platform and account The Drum handles. Working closely with the head of social to create a social strategy and provide content to reach KPI’s and goals. Shoot and edit original content Uploading copy and multimedia content to the CMS Edit archived and sourced content Create marketing campaigns for departments on social to improve sales and awareness. Attend conferences and meetings, internally and externally as a face of The Drum to create content and connections. Managing paid for content on Facebook’s advertising platforms, including budgeting and preparing specially made content to upsell onsite content. Working with the branded content and marketing team to create organic and paid for social reach
Work across both print and digital platforms Relaunch The Drum’s Instagram and create high quality photography and video to be posted daily building the platform to over 5000 followers in a year. Manage the magazine output online and across social media manager Communicate with brands and agencies across the industry globally to ensure relationships maintained. Cover social channels for the distribution team if they were absent, maintaining the brands voice. Proof copy for both print and online Curate, write and edit multiple series for the website and magazine
Create long and short videos from start to finish; concept, shoot, interview, edit, produce and publish across various platforms with unique edits for each for editorial, branded content and marketing. Report on current events and cover the creative industry Work alongside the social and creative managers to devise social growth strategy and content plans for the upcoming months. Work throughout the company to ensure the brand voice is maintained across each social media platform. Write and edit copy for editorial and marketing purposes to ensure brand voice is kept throughout the company. Pitching and writing features with a cause. Respond to current event with both written and multimedia content Shoot original footage as well as out-sourcing content. Attend internal and external shoots and events to ensure the quality of content is consistent. Attend conferences and meetings and cover with written content that suits The Drum’s style guide.
Meet the editor in chief at Media Scotland to build a relationship between the Daily Record and the college, resulting in the student platform being launched. Attend fashion shows to cover the latest style trends and independent designers in Scotland for both the newspaper and online platform. Interview real life people to create features printed in the newspaper.
Reported on all aquatics sports, including interviews with the teams, during the Commonwealth Games in Glasgow.
Stay up to date with latest trends in the fashion and beauty industry to ensure content is relevant and up to date Shoot, edit, write, create posts on style and lifestyle Work personally with brands to create sponsored content suitable to my audience Edit YouTube and social media videos Promote and market the blog across social platforms Design and edit the look of the blog to keep up with design preferences