About me
Big ideas can be exciting, thought-provoking, touching. They can even be completely life-changing. There can be so much value in something that could be first written on a Post-it note. This is what I'm always working towards - those big ideas. How I execute them, how I deliver them and most importantly, how I do them justice.
It's rare to see me without a camera infront of my face. I absolutely love making films and taking photographs. I'm a strong believer in the saying a picture paints a thousand words, much to the dismay of my copywriter. And when I'm not working on ideas, this is usually what I'm doing.
I’ve worked on various projects from Fashion to Erectile Dysfunction. I’ve won pitches and I'm starting to pick up awards for my work too.
Projects
- SimplyBe"Simply Be...YOU" Fashion for young plus size women has always been really complicated, we wanted the idea to be really simple but visually interesting. Fashion should be for anyone no matter what size you are, so you can Simply Be You. We used a stop frame photography technique, because the scenes were exaggerated fashion stories the stop frame made it feel slightly more home made and genuine. Accompanied by a track written and sung especially for the advert by Lucy Spraggan. Dire
- JD WilliamsWe were responsible for a re-brand of the UK's largest direct home shopping company, catalogue and online retailer JD Williams. We worked on everything from concept to completion including the brand book, press and creating the TV campaign. The advert shows a boring Christmas party that is suddenly turned around by a mischievous older lady. As the music changes she breaks from a slow foxtrot into a charleston accompanied by an electro swing track. Soon the whole party is dancing, when our guest of honor arrives, Lorraine Kelly.
- Liverpool ONEBrief. Produce a new campaign for Liverpool ONE shopping centre that can incorporate shopping, dining and all other aspects it provides. Solution. The Liver Birds. After coming up with the idea in our first two weeks at McCann we helped create the campaign under the creative direction of a senior team. The campaign was stretched across all media including print, TV, radio and digital. Recently the campaign won a Purple Apple award for most effective advertising in the retail sector.
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Work history
Art DirectorHavas Group
Art Director
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For three years at McCann I worked on various accounts such as Aldi, Liverpool One and more recently JD Williams.
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Skills
- Advertising
- Film
- Radio
- TV
- Art Direction
- Film TV
- Indesign
Education
Graphic Design
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