Jenny McFarlane

Jenny McFarlane

Senior Digital EditorLondon, United Kingdom
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Jenny McFarlane

Jenny McFarlane

Senior Digital EditorLondon, United Kingdom
About me
I’m a content specialist based in London with a wealth of experience in writing online lifestyle, news, features and brand content for interior design, fashion, beauty, travel, hotels, health and fitness, entertainment, culture and the arts. I currently work as Head of Content & Audience Development across 3 successful consumer brands, including Good Homes, Grand Designs - the magazine to accompany the hit Channel 4 TV series hosted by Kevin McCloud - and Gurgle - a national baby magazine, and 2 B2B titles, ICON and OnOffice. I work in-house to develop the digital presence of the brands, which has included setting and implementing content and SEO strategies for all titles as well as project managing site developments, while leading a growing team. I have worked across various titles and brands including Good Homes, Grand Designs, ICON, LUXE City Guides, SUITCASE Magazine, Redonline.co.uk, Red Magazine, Handbag.com, InStyle UK, The Huffington Post, Yumi and PHOENIX Magazine. Experienced in: CMS experienced SEO strategy Digital content strategy and development website redevelopment Content marketing Link building PR Google Analytics Email Marketing Photoshop Video production HTML Social Media Strategy: Twitter, Facebook, Pinterest, Instagram
Projects
  • Content strategy for CRATE UK
    Content strategy for CRATE UK
Work history
    Future plc logo
    Future plc logo
    Senior Digital EditorFuture plc
    London, United KingdomFull Time
    Media 10 logo
    Media 10 logo
    Head of Content & Audience DevelopmentMedia 10
     - Lisbon, PortugalFull Time
Skills
  • Project Management
  • Strategy
  • Copywriting
  • SEO Content
  • Editing Copy
  • Data Analytics
  • Social Media Management
  • Website Content
  • Commercial Awareness
  • Creative