jeremy ettinghausen

Creative Strategy Director/Digital Marketing Director

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Strategist - Digital Marketer - Creative Director

About me

I’ve spent 17 years making and telling stories with the internet, first as Digital Publisher at Penguin Books and then as Creative Director at Bartle Bogle Hegarty and BBH Labs. I’ve spent 17 years thinking about and working at the intersection of technology, culture and behaviour and I remain passionate about the potential of the web to inspire communication, experience and creativity.

Locked Pro Plan feature


  • Digital Media
  • Digital Marketing
  • Digital Strategies
  • Art and Creative Direction
  • Copywriting
  • Content Strategy
  • Editorial
  • Brand Development
  • Creative Stragegy

People I’ve worked with

View all
  • Sam Binnie

    • Message
    • Creative Copywriter

Companies I’ve worked with

View all
  • Bartle Bogle Hegarty

    Bartle Bogle Hegarty

    • Advertising
  • Penguin Random House UK

    Penguin Random House UK

    • Publishing

Work history


Digital Strategist

Bartle Bogle Hegarty

Apr 2015 - Nov 2016
  • Full Time
  • As BBH & BBH Labs Innovation Director I was charged with inspiring clients and colleagues to buy, sell, create and deliver different and better work. Researched and reported on new technologies and potential applications including blockchain, AI and mixed reality. Worked on pitches and client projects adding a digital perspective to the team and the work.


Creative Director

Bartle Bogle Hegarty

Oct 2010 - Apr 2015
  • Full Time
  • As Creative Director I led the creative team on accounts including Johnnie Walker, Clarks, Christie's and Soundcloud, producing integrated campaigns involving films, social campaigns, digital experiences and content plays. I was regularly involved in pitches for new business and presented work to clients at all levels. I also led BBH Labs, the agency's R&D unit, managing our editorial publishing and working on projects for clients and internal 'experimental' programme.


Oct 2005 - Oct 2010
  • London, United Kingdom
  • Full Time
  • As Penguin's first Digital Publisher I was responsible for their non-print publishing including ebooks and audiobooks. I also created a number of award winning and high profile digital publishing and marketing initiatives including We Tell Stories (a collaboration between writers and game designers), a non-linear reading app for Stephen Fry and the world's first (and hopefully last) wikinovel.



Chartered Institute of Marketing Postgraduate Diploma

city university

Sep 1993 - Jul 1994
  • London, United Kingdom
  • Postgraduate diploma in newspaper journalism



oxford university

Sep 1990 - Jul 1993
  • Oxford, United Kingdom
  • BA in Human Sciences