About me
Experienced consultant, strategy and new business expert. Rigorous thinker and problem solver. Adept at identifying the core problem and delivering insights for brands and organisations to make the best decisions and grow. Commercial, entrepreneurial and inquisitive; Cranfield MBA; CIM Marketer.
Work history
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Strategy & Insights ManagerKyma Media
- London, United KingdomFull Time
Commercial, Strategy & Insights Lead
Kyma Media (Social first agency – Gen Z & Millennials) March 2020 – Present
Kyma is a social-first media owner and publisher specialising in gaming and sports media.
Brought in to deliver strategic direction and commercial performance as the business grew from early start-up stage to scale-up – responsible for Kyma sales effort and identifying and scaling revenue streams.
Tasked by the Managing Director to maximise business valuation - established a clear go to market strategy, brand development framework and plan for achieving the growth target.
• Developed strategy through robust market, competitor and business analysis and determined valuation
• Led commercial and the sales effort, focusing resources on key areas – increased YoY revenues
• Monitored the performance of core KPIs, proactively advising the team on business impact and making actionable recommendations for other leaders across the business
• Delivered market insights, audience personas and strategy for Kairos Group clients entering gaming, including: a global audio brand; a top global technology brand; as well as for Kyma’s clients proposals and campaigns
• Member of the Culture Committee for the Kairos Group; Champion of Kyma brand values.
Strategy & Insights Manager
Kyma Media ((Social first agency – Gen Z & Millennials) December 2019 – February 2020
• Managed and implemented company rebrand, with an entirely new vision, mission, and values
• Advised on strategy and commercial planning and defined the go to market proposition and offering.
Skills
- Strategy
- Market Research
- Commercial Acumen
- Project Management
- People Person
- Stakeholder Management
- Organisation
- Team Leadership
- Negotiation
- Relationship Management
Education
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MBACranfield School of Management
- Cranfield, Bedford, United Kingdom
Masters of Business Administration