Hi, I'm Jerzy Pilch, a forward-thinking Creative Strategist on a consultancy journey, with roots deeply planted in digital innovation and augmented reality (AR). Since beginning my career in 2016, I've been pioneering the integration of AR into captivating user experiences, crafting innovative strategies that set the pace for digital engagement. From creating engaging AR filters for top brands at leading social media agencies in London to developing cutting-edge AR strategies at Meta, I've been at the forefront of AR's evolution. Now, as a consultant, I'm dedicated to empowering brands to navigate the dynamic digital landscape, focusing on crafting bespoke digital innovation strategies that resonate with today's audience.
Projects
- Valentine's AR Try On Ads for Marionnaud and SuperdrugI have partnered with Marionnaud and Superdrug to create augmented reality lipstick try-on effects for Valentine’s day. This AR filter allows users to discover different product ranges, ‘try on’ different lipsticks, decide which colour they like the most and even purchase it. The series of effects were realised on Instagram and Facebook as organic filters but also on Facebook as an AR AD. Augmented Reality ads allow users to go straight from trying stage to purchase, with one click. Try on Ads
- Teemo - Instagram FilterHelp Teemo on his adventure and find missing scrolls. I have partnered with Unit9 to create this AR effect for League of Legends: Wild Rift. This AR effect is available on Instagram, try it here https://lnkd.in/d-7Hxkg We have used the Riot Games League of Legends assets and the power of Facebook’s #SparkAR to allow gamers to bring Teemo to live in their own environment. Users can use both a selfie and back camera to play with different filters. In the selfie camera, the user gets Teemo’s hat o
- Sainsbury's Lego AR FilterI was approached by Gravity Road to create this effect for Sainsbury’s. The user can use this filter to create their own Lego persona. This effect is realised as Facebook and Instagram filter and Facebook AR ad as a part of a bigger campaign promoting annual Lego trading cards in Sainsbury’s.
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Projects credited in
- ‘LEGO® Cards by Sainsbury’s’ AR FilterA LEGO first: An augmented reality filter that lets you be a LEGO Minifig. The filter effect for Instagram and Facebook gives you the power to create your own LEGO character and feature in your own digital Sainsbury’s collector card.4
Work history
Creative Strategist, Augmented Reality SpecialistMeta
- London, United KingdomFull Time
Creative Strategist specializing in Augmented Reality (AR) at Meta. Driving innovative AR strategies for renowned brands like Dior, Fendi, M&S, Nissan, IKEA, Rovio, Universal, Bulgari, Wizards of the Coast and many others. Leveraging Meta AR ads, collaborating with cross-functional teams to bring captivating AR concepts to life. Overseeing production from conceptualization to learnings. Analyzing campaign effectiveness, shaping future strategies, and influencing AR roadmaps. Expertise in workshops, troubleshooting campaigns, and collecting valuable feedback.
Responsibilities:
Develop and execute innovative AR strategies for diverse brands, focusing on Instagram ads.
Collaborate with cross-functional teams to transform AR concepts into captivating experiences.
Measure and analyze campaign effectiveness, leveraging data-driven insights for optimization.
Create comprehensive product documentation, guides for clarity and guidance.
Conduct workshops with brands, including Volvo, Charlotte Tilbury, Disney, Tesco, and more.
Troubleshoot campaigns for brands like Prada, Dyson, Nestle, Pepsi, and Mercedes.
Collect feedback from AR creators, studios, brands, influencing product changes.
Collaborate with Meta Spark team, aligning product roadmap with user feedback.
Establish strong client relationships, provide ongoing support throughout AR campaigns.
Stay updated with AR trends, integrate advancements into strategic recommendations.
Experience:
Worked with renowned brands across many verticals
Successful AR campaigns driving engagement and impactful results.
Expertise in leveraging Instagram ads for maximum reach and impact.
Proficient in analyzing campaign performance, optimizing strategies
Ability to influence product roadmaps based on user feedback, industry insights.
Strong workshop facilitation skills, inspiring clients through engaging sessions
At Meta, I drive innovative AR campaigns, work with renowned brands to elevate experiences and achieve measurable results.
Augmented Reality ConsultantNexus Studios
- London, United KingdomFreelance
Technical Advising and Feasibility Analysis: Provided expert advice on the technical feasibility of developing various augmented reality effects, filters, and lenses specifically tailored for popular social media platforms such as Instagram, Snapchat, Facebook, and TikTok. Regularly assessed and recommended suitable technologies and approaches for AR content creation.
Project Management and Consultation: Actively involved in planning and estimating production timelines and costs. Ensured efficient allocation of resources and timely delivery of projects, while maintaining high standards of quality and innovation.
Collaboration with Major Brands: Collaborated closely with high-profile clients including Apple, Pepsi, Chanel 4, Xfinity, and others. Developed customized AR solutions that effectively aligned with each brand’s identity and marketing objectives, contributing to enhanced user engagement and brand awareness.
Cross-functional Teamwork: Worked collaboratively with designers, developers, and project managers to ensure a cohesive approach to AR projects. Facilitated effective communication across different departments to align project goals and execution strategies.
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Skills
- Augmented Reality
- Creative
- Digital Creative
- Social Media
- Social Media Marketing
- Digital Campaigns
- Blender 3D
- Digital Advertisement
- Marketing Campaigns
- Marketing Strategy