About me
I'm a Creative Director at Spring Studios; a writer and creative with over 20 years’ experience. With a strong beauty background, I've worked globally in both an editorial and advertising capacity.
As a creative, my advertising clients include H&M, Estee Lauder, M.A.C., OKA, UOMA, Fiorella, Max Factor, FaceGym, K-Bright, REN, Rimmel, KIKO, Lumene, REN, Nexxus and Dermalogica, among others.
I've worked in-house for Burberry, BECCA, Soap & Glory, London Labs and M&S Beauty - where I was an editor at Style & Living. As well as helping Wendy Rowe establish her website and blog, I ghost-authored the best-selling book ‘Eat Beautiful’ about skin-beautifying foods, recipes, advice and remedies. I've also contributed to countless magazine titles (Nylon, Russh, Twin, Pages Digital and Oyster among others).
In a previous career, I worked as an international makeup artist, working with clients including Burberry, Victoria Beckham, Matthew Williamson, Ellery, Harper’s Bazaar, Cosmopolitan, Dazed & Confused, Guardian Fashion, and with celebrities including Naomi Campbell, Rosie Huntington Whitely, James Cordon, Cara Delevigne, Amber Anderson, Jenna Coleman and Miranda Kerr, among others.
My diverse background has helped inform my current approach; shaping the way I conceptualise and oversee all creative projects.
Projects credited in
- MAC Cosmetics – WhatsYourThing#WhatsYourThing Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether it's the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self expression of Britain in all its eclectic glory, and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic products. Glossy Award
- #WhatsYourThing#WhatsYourThing Everyone has a ‘thing’ that makes them ‘them’. A certain thing they do that underlines their individuality, whether its the way they move, laugh, dance… a tattoo. That ‘thing’ includes beauty, too: One person may like a bold lip, for another, it’s all about skin. With ‘What’s Your Thing?’ we celebrate the individuality and self expression of Britain in all its eclectic glory, and dramatise how M.A.C helps people achieve that ‘thing’ with its iconic products. Strategy Direc
Skills
- Creative Direction
- Advertising
- Copywriting
- Ad Copywriting
- Brand Storytelling
- Sub-editing
- Film Production
- Brand Strategy
- Brand Tone