Making a difference is what counts to me; whether creating CRM and KPI-driving campaigns, exceptional customer experiences, or encouraging my team to be stronger and more confident. From the stables to SEO, my eclectic professional history means I am adept at taking on digital issues with a human approach, and vice versa, working with global teams to build our brands’ communication internationally . Commercially focused and skilled in eCommerce marketing strategy, I have an established history of working in the music and fashion industries, plus a BSc in Physics from Cardiff University chucked in for good measure.
Responsibilities: Promoted from eCommerce Label Manager in June 2016 Commercial strategy across Polydor Records & Dirty Hit Records Data analysis via GA, Vice Versa and our sales dashboard informing optimisation, marketing, and renegotiation of 3rd party contracts Global platform migration project from COPE to Magento International territory management P&L, budget and forecasting Digital delivery via Digiplug
Responsibilities: Content & campaign management across international roster for Atlantic, WB, Roadrunner and Fueled By Ramen Collaborating with developers to develop D2C UX so offering the best possible fan experience P&L management Project management via BaseCamp (eCommerce) and JIRA (development) Digital delivery via Digiplug & Magento
Relatively new to the scene, Avenue 32 quickly asserted itself as one of the leaders of luxury retail online. The perspective I brought to the company contributed to how the industry approached their VM as the implementation of new strategies were soon seen rippling across other retailers. Responsibilities: eCommerce content management and scheduling, monitoring and managing product lifecycle using the seasonal range plan Relationship & style guide management with photo studio, Hungry Tiger Creating and implementing best practice guide Collaborating with editorial on new features, boutiques and blog Troubleshooting issues in the back office and front end site
Day to day accountabilities: - Wholesale database management for all North American, Canadian and ROW clients - Account relations and B2B customer service - Analytics - Internal newsletter
- Compiled press packs and mailing lists for New Look’s Alexa Chung SS09 Limited Edition campaign - Liaising with brand principles in the UK and coordinating with National media to secure coverage - Coordinating with the VM Manager to style a fashion show for Citystars Mall, Egypt - Research into utilizing customer database cards both on and off line - Secured a double page exclusive in Grazia Middle East - Worked alongside the Visual Merchandising Manager coordinating and styling outfits for a fashion show for the launch of New Look in Citystars Mall, Egypt. - Gained an in-depth knowledge of the core responsibilities within a Marketing and PR department with particular emphasis on fashion PR, marketing initiatives and styling which also includes stock management
Freelance journalism for publications such as Punktastic, Kerrang, Arab Media Group, Virgin Media Dubai, MTV Arabia, Front, Art Rocker,