Jessica Acreman

Head of Commercial Innovation

London, United Kingdom
Locked Pro Plan feature


About me

Making a difference is what counts to me; whether creating CRM and KPI-driving campaigns, exceptional customer experiences, or encouraging my team to be stronger and more confident. From the stables to SEO, my eclectic professional history means I am adept at taking on digital issues with a human approach, and vice versa, working with global teams to build our brands’ communication internationally . Commercially focused and skilled in eCommerce marketing strategy, I have an established history of working in the music and fashion industries, plus a BSc in Physics from Cardiff University chucked in for good measure.


  • Digital Expertise
  • E-commerce
  • Band Merchandise
  • Marketing
  • Commercial Analysis
  • Commercial Strategy
  • 360 Campaigns
  • CRM

Companies I’ve worked with

  • Universal Music UK

    Universal Music UK

    • Music
  • Avenue 32

    Avenue 32

    • Fashion and Textiles
  • F


    Work history


    Senior E-Commerce Manager

    Universal Music UK

    Oct 2014
    • London, United Kingdom
    • Full Time
    • Responsibilities: Promoted from eCommerce Label Manager in June 2016 Commercial strategy across Polydor Records & Dirty Hit Records Data analysis via GA, Vice Versa and our sales dashboard informing optimisation, marketing, and renegotiation of 3rd party contracts Global platform migration project from COPE to Magento International territory management P&L, budget and forecasting Digital delivery via Digiplug


    E-commerce Manager

    Warner Music

    Jan 2013 - Oct 2014
    • London, United Kingdom
    • Full Time
    • Responsibilities: Content & campaign management across international roster for Atlantic, WB, Roadrunner and Fueled By Ramen Collaborating with developers to develop D2C UX so offering the best possible fan experience P&L management Project management via BaseCamp (eCommerce) and JIRA (development) Digital delivery via Digiplug & Magento


    Digital Content Coordinator

    Avenue 32

    Jan 2012 - Jan 2013
    • London, United Kingdom
    • Full Time
    • Relatively new to the scene, Avenue 32 quickly asserted itself as one of the leaders of luxury retail online. The perspective I brought to the company contributed to how the industry approached their VM as the implementation of new strategies were soon seen rippling across other retailers. Responsibilities: eCommerce content management and scheduling, monitoring and managing product lifecycle using the seasonal range plan Relationship & style guide management with photo studio, Hungry Tiger Creating and implementing best practice guide Collaborating with editorial on new features, boutiques and blog Troubleshooting issues in the back office and front end site


    Export Assistant


    Jul 2011 - Nov 2011
    • London, United Kingdom
    • Full Time
    • Day to day accountabilities: - Wholesale database management for all North American, Canadian and ROW clients - Account relations and B2B customer service - Analytics - Internal newsletter



    Landmark International

    Jan 2009 - Feb 2009
    • Dubai, United Arab Emirates
    • Internship
    • - Compiled press packs and mailing lists for New Look’s Alexa Chung SS09 Limited Edition campaign - Liaising with brand principles in the UK and coordinating with National media to secure coverage - Coordinating with the VM Manager to style a fashion show for Citystars Mall, Egypt - Research into utilizing customer database cards both on and off line - Secured a double page exclusive in Grazia Middle East - Worked alongside the Visual Merchandising Manager coordinating and styling outfits for a fashion show for the launch of New Look in Citystars Mall, Egypt. - Gained an in-depth knowledge of the core responsibilities within a Marketing and PR department with particular emphasis on fashion PR, marketing initiatives and styling which also includes stock management


    Music Journalist


    Jan 2009 - Dec 2015
    • London, United Kingdom
    • Freelance
    • Freelance journalism for publications such as Punktastic, Kerrang, Arab Media Group, Virgin Media Dubai, MTV Arabia, Front, Art Rocker,



    BSc Physics

    Cardiff University

    Sep 2003 - Jul 2007
    • Cardiff, United Kingdom