Projects credited in
- Are You AMG-Ready? | This Is Our Legacy. Imagine Our Future.The new campaign "Are you AMG-ready?" marked the start of the positioning of the Mercedes-AMG brand as a sub-brand of Mercedes-Benz with the aim of strengthening the product portfolio as a performance luxury brand. The campaign not only introduces a new AMG brand identity and attitude, it also forms the communicative prelude for all upcoming product campaigns. It is designed to bind existing customers to the brand and conquer new target groups. In doing so, it focuses on the timeless AMG spirit.
- The New Mercedes-AMG GT 63 S E PERFORMANCE: Everything But QuietThe campaign for the first Mercedes-AMG E PERFORMANCE model: An exciting co-creation with global star and tech entrepreneur will.i.am as the new Mercedes-AMG brand ambassador for E PERFORMANCE “Everything but quiet” is the core idea and claim of the campaign. Its centrepiece is a 60-second film that British star photographer and director Rankin staged as a sophisticated play of character parallels between the two game-changers will.i.am and the AMG GT 63 S E PERFORMANCE. As a true car enthusias
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Rankin x Jaguar - Rooms By Rankin‛Rooms by Rankin’ is a special collaboration between Jaguar and Rankin to celebrate the design excellence and unparalleled performance of three key Jaguar sports saloons – XF, XE and the legendary Mk 2. To create a sense of originality and visual dynamism, Rankin designed and built three bespoke studio rooms, each dressed to reflect the unique character of the car.5
- Rolls-Royce: Rules RewrittenFor the 2019 Phantom campaign I wrote 'Rules Rewriten', a script that sees British actress Gwendoline Christie take her Rolls-Royce Phantom on a few rule-breaking adventures. A new attitude, for a new era of Rolls-Royce. Directed and photographed by Rankin, the project amassed over a million views in under one month and an increase in engagement across all platforms.
- RANKIN CREATIVE I Rolls-Royce I Rules Rewritten'Created by the renowned British photographer and filmmaker, ‘Rules Rewritten’ for Rolls-Royce premiered at the Goodwood Festival of Speed. The film features the ‘Game of Thrones‘ star Gwendoline Christie and the Rolls-Royce Phantom. The racey short is firmly directed at the marque’s increasing younger audience – the new generation of Phantom customer who are hyper successful, mostly self-made and internationally-connected.' - ENID London16
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Work history
Creative LeadStink Studios
London, United KingdomFreelance
Senior CreativeMediaMonks
- London, United KingdomFull Time
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Skills
- Illustration
- Hand Lettering
- Calligraphy
- Art Direction
- Graphic Design
- Typography
- Illustrator
- Big Ideas
- Concept Ideas
- Content Ideation
Education
Certificate in Children's Book IllustrationChelsea College of Arts (UAL)
- London, United Kingdom
P
P
Art Direction & Copywriting MasterPoli.design
- Milan, Italy
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