Over the last three years, I’ve come a long way in my marketing career. I started off in a company of just six people, and I now lead the charge for largest office in one of the world’s leading global digital agencies. Having sat on both sides of the fence – both client and agency side, I’ve gained invaluable exposure and experience to every part of the marketing landscape. Starting off in a small cohesive team meant that I quickly learnt the art of turning my hand to anything and everything to get the job done. This roll your sleeves up attitude has put me in good stead whilst helping drive the marketing efforts at a 350 plus agency, alongside the UK board and EMEA CEO. On the New Business and Marketing team at Wunderman, my remit has been to help change the agencies brand perception in the UK whilst aligning with the agencies global direction. This has seen me get stuck in and own a variety of projects, including the content, awards, social and events strategies. Not forgetting the art of attention to detail, ownership and always pushing for excellence. At the same time, I am constantly looking for ways to improve on what I’ve done. Once awarded agency person of the month, I’m known as the person that gets things done. I’m also a creative at heart, jumping at the chance to write whenever I can. This led to me gaining an intermediate qualification in creative copywriting with D&AD. With strong processes firmly in place – and regular involvement in both global and localised marketing strategies – I’m ready to take a step-up and land my next role.
Working alongside the Senior Marketing Manager and New Business Director, I play an integral part in building the agency’s reputation as a leading creative agency as well as promoting its digital offering. Here are some highlights… External communications: • Liaising with key stakeholders, I created an external communications programme from the ground-up, owning the end-to-end process. This involved the creation and implementation of a new brand, managing a database of over 5000 people. • These communications are conceptualised and written by myself, utilising my passion for creative writing. • As a result, the communications received a click-to-open rate of 98.15% - well above industry standard. Campaigns: • As part of a wider marketing plan, I lead on marketing initiatives and develop ad-hoc campaigns to support various marketing pillars. • A key highlight, and personal favourite of mine, was our most recent Christmas campaign ‘Give A Sock.’ Please see here for the campaign case study film. (Password: giveasock). PR: • Managing a four-person external PR team, a clear PR plan sees us develop opportunities inline with key focus areas. This includes developing a thought leadership programme for the Senior Management Team, creating PR campaigns to support new business and carrying out research. • As a result, we have improved market share of voice against our competitors from 15% to 45% in the last 12 months. • This has also played a huge role in raising the COO’s profile, leading to her being named on the new IPA board. Social media management: • Solely responsible for managing our social channels, I developed a social strategy and calendar working closely with our in-house content team. • I conceptualise, create (with the help of the internal design team) and deliver fresh ideas to support cultural and business initiatives. As a result, this has made an impact on how we’re seen from a talent perspective. Awards: • Working closely with the ECD and CSO, I solely devised an awards programme/annual calendar, which included submission, strategy and delivery- liaising across all departments with a sizeable budget. • This resulted in 27 shortlists and 14 wins, most notably at the DMA, Marketing Society, DADI, Campaign BIG and IAB MIXX Awards. • This is the most successful awards period for the agency in the last five years. New Business: • Played an integral part in supporting recent new business wins such as Samsung (£6M), EY (£4M), Pfizer (£1M) as well as the largest direct and digital account in the UK – BT/EE (£12M). Events: • To support our growing partnership with Adobe, we were key sponsors of the Adobe Summit. Working closely with the creative department, I concepted a Wunderman presence at the Summit to showcase our partnership, and promote the Wunderman brand. The Summit received over 12,000 attendees and resulted in 30 leads worth an estimated potential revenue of £45M. • Wantedness – Led the launch of a new piece of global research. This consisted of a highly prestigious panel with over 120 attendees. • House Festival – As sponsors, I executed the Wunderman tent and managed a database of key clients. The event was a huge success. Website: • I successfully navigated over 10 internal stakeholders and two external suppliers as well as our global marketing team to deliver the new UK website. This saw me manage the end-to-end process from start to finish, on time and on budget.
• As a small business, I was the first person to be given a marketing focused role. This meant building and implementing a marketing strategy from the ground up – a strategy that the company still uses today. • Managed the creation, design and development of the new website. • Worked closely with the Director to deliver all marketing activity. This included management of all company collateral, website updates, prospecting and marketing emails, PR and New Business support.
• Working as an integral member of the drafting team, I liaised with press office, policy and Private Office teams to answer letters from the public. • Oversaw parliamentary questions under pressurised time limits. Have witnessed answers to parliamentary questions that were personally written being brought to debate in the house.