Work history
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Digital Marketing ManagerStudio Graphene
London, United KingdomFull Time
* Working alongside Product team to help build and bring digital products to market - defining the goal of the product and ensuring it is built with the marketing strategy in mind.
*Creating and implementing strategies that enable our clients to achieve their wider business goals.
* Performing rapid-fire Digital Audits - reviewing all areas where clients appear digitally (e.g. website, social channels) and providing advice based on strategic goals.
* Creating campaigns, crafting content for and managing Social Media accounts in line with designed strategy.
* Social, Content and Organic execution for both our clients, and Studio Graphene ventures.
* Creating, editing and proofing copy - ranging from onsite, editorial, press releases to technical documents.
* Formulating and executing Organic Search optimisation activity.
* Conceiving and managing internal events for Studio Graphene; for example - hosted workshops, talks, attending and / or speaking at events.
* Working through User Acceptance Testing on marketing projects.
* Working on new business proposals.
* Updating internal and client CMS systems.
* Working with the design and development teams to ensure task delivery according to requirements, timelines and budgets.
* Management of, and reporting to, both internal and client stakeholders.
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Marketing ExecutiveBig Sofa Tech
- London, United KingdomFull Time
Big Sofa is a leading video analytics company that uses images, audio and video to help analyse human behaviour. Working as Marketing Executive and reporting to the Director of Marketing, I am involved in all aspects of Digital Marketing including:
- Email Marketing - running all email marketing campaigns, from devising the strategy, to writing the emails and designing how they will look and using data to inform and optimise future email campaigns.
- Website management - I am in charge of our website, initially working with an agency and the Head of Marketing to create the current design, and copy. I now maintain the website and create all landing pages and blogs, using Hubspot to assess website performance and inform updates.
- Blog writing - I either write, co-write or edit all blogs that are posted onto our website. I recently devised a new tone of voice for our communications, and am responsible for ensuring all comms - internal/external - adhere to this.
- Video production - I help manage a team of 4 video editors who create marketing content for Big Sofa, and also create output films for clients. I am involved in the storyboarding of films and manage the client relationship.