Jessica Roe
Available

Jessica Roe

Director Level Theory LtdUnited Kingdom
+ Info

6

Connections
Hanni Bowcutt
Cecilie Harris
Lucy Alston
Jessica Roe
Available

Jessica Roe

Director Level Theory LtdUnited Kingdom
About me
Jessica Roe is Director of Level Theory, a creative agency offering complete social media solutions from content creation (video, photo, graphics and copy) through to management and consultancy. Since its launch in 2014 Level Theory has worked on social campaigns for both large businesses such as Red Bull, through to local independent businesses. Level Theory has built a strong portfolio of social media campaigns for more than a dozen broadcast TV series including 'Hospital' (BBC Two), 'The Job Interview' (Channel 4), Our Cops In The North (BBC One), Family Brain Games (BBC Two), 'The Mighty Redcar' (BBC Two) and Counterfeit Cat (Disney XD). We also specialise in social campaigns for events including live content blogging, professional photography and event video production. Prior to the launch of Level Theory Jess was Digital Marketing Manager for Red Bull in the UK, Lead Audience Development Manager for Base79 (YouTube Multi Channel Network) working with YouTubers including KSI, Zoella, Marcus Butler, Alfie Days, Guinness World Records & Callux. She also spent 5 years as Senior Label Manager and later Head of Digital Marketing at dance music record labels Anjunabeats and Anjunadeep for British DJs Above & Beyond.
Projects
  • Level Theory video Livestream for the Institute of Director's 'Navigating Brexit' event at the Port of Dover
    Level Theory video Livestream for the Institute of Director's 'Navigating Brexit' event at the Port of DoverLevel Theory was invited to run the vide Livestream for the IoD’s ‘Navigating Brexit’ workshop at the Port of Dover on 30th October 2019. We operated a multi camera shoot covering presentations and a live Q&A session with a panel of Brexit experts. We streamed to Facebook Live and post event delivered the IoD a full length file for their YouTube channel.
Work history
    Level Theory logo
    Level Theory logo
    DirectorLevel Theory
    Maidstone, United KingdomFull Time
    Level Theory offers strategic consultancy for digital and social. Our aim is to equip companies with the knowledge and confidence to run their own successful digital profiles. We can help with audience development, social media strategy, web build management, newsletters, social & digital scheduling, online audits, advice on apps, community management and a whole host of other issues you may be struggling with.
    B
    B
    Audience Development LeadBase79
     - London, United KingdomFull Time
    As Lead Audience Development Manager I was responsible for growing the collective audience across all partners at Base79 and driving the collaborative efforts of the audience development team. Duties include: Implementing partner strategy for growing and retaining audiences, driving awareness and consumption of content from within partner and 3rd party sites, development and management of social media strategy, active collaboration with content creators, publisher partners and key influencers to deliver audience growth and engagement, Social seeding, Managing YouTube promotion of partner content, Establishing and strategizing channel branding on and off platform. Among the growing list of partners and channels with which I had a particularly close relation with are Hat Trick Productions, Tiger Aspect, Guinness World Records, Syco Entertainment, NQTV, Reuters and ElRudiusOMG.
+ Show more
Skills
  • Paid Social
  • Social Content Strategy
  • Social Media Management
  • Community Management
  • Content Creation
  • Youtube Management
  • Audience Development
  • Graphic Design
  • Video
  • Photography
Education
    University of Cambridge logo
    University of Cambridge logo
    BA English and Drama and certificate of diligent studiesUniversity of Cambridge
     - Cambridge, United Kingdom