Jessica Saini

Marketing and PR Specialist

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Skills

 

  • Brand Creative Strategy
  • Bilingual in English and Italian
  • Advanced Microsoft Office Computer Skills
  • A Background in Fashion OR Luxury Retail Ecommerce
  • Fashion Buying
  • 2+ Years Experience in Social Media
  • 1-2 Years PR Experienc
  • E-mail Marketing CRM Kpi’s Strategy Roadmap
  • High end Luxury Brands
  • Always Priorities the Work and Discussed it with the Team

Work history

2016

Digital Marketing Strategist

SoAmpli

Mar 2016 - Oct 2016
  • London, UK
  • Full Time
  • • Plan, design and execute SoAmpli’s communication campaigns on all major social channels -> Rebranded the company’s message to pitch at Harvard Business Schools Alumni Angels and won the competition • Build and implement lead generation strategies for specific target market audiences -> Increased the total click-thoughts by 65.5% • Work with team of copywriters to author and edit industry news articles, blog posts, and landing pages -> Boosted content production by one third • Provide clients with monthly reports demonstrating marketing analytics and pertinent demographic information -> As a result of team work, we renewed 90% of contracts with pre-existing clients

2015

Assistant Editor

Traffic People

Feb 2015 - Jun 2015
  • London, UK
  • Internship
  • • Contribute in photo shoot production, including hair, makeup, model, stylist bookings • Maintain and updated social media channels • Cultivate relationships with industry contacts at press events

2013

Marketing Assistant

GirlMeetsDress.com

Feb 2013 - Jul 2013
  • London, UK
  • Full Time
  • • Perform market research for better understanding of consumer interest and to further develop marketing strategies • Served as primary point of contact for customers, from initial enquiries through to style advice and creating sales, as well as handling logistics and ensuring a smooth packing and posting process -> Consistently exceeded monthly sales goals • Developed and maintained relationships with bloggers and celebrities to ensure product placement and brand exposure -> Corresponded with fashion editors for showroom pulls with celebrity clientele • Demonstrated excellent performance and was offered a permanent position on the fifth month

2012

Marketing Intern

InviadiaUomo

Feb 2012 - Sep 2012
  • Metropolitan City of Milan, Italy
  • Internship
  • • Maintain placed orders and ensured inventory is properly distributed as well as merchandise, stock and showroom maintenance • Assigned to various tasks within the company and worked alongside the CEO in rebranding and marketing tactics

Education

2015

MA in Strategic Fashion Marketing

London College of Fashion

Sep 2014 - Oct 2015
  • London, UK
  • • Fashion Business Strategy • Fashion Branding • Marketing Communications • International Marketing Strategies

Awards

2013

Graduate Diploma Fashion Management

London College of Fashion

  • • Fashion Business Environment • Creative Fashion Management • Fashion Marketing Management • Fashion Business Final Project

2012

BA in International Relations and Affairs

University of Milan

  • BA International Relations is an interdepartmental programme addressing key challenges, issues and approaches to politics as a global activity. Pathways for specialisation ensure rounded interrogation of the subject and support subsequent career success. • Demonstrated comprehension of theories of international relations including realism, idealism, liberalism, neorealism, integrationism, interdependence, dependency, world system and regime • Drew cross-departmental expertise from War Studies, European and International Studies, Political Economy • Teached by leading experts in the field of International Relations, with emphasis on International Relations Theory, Security Studies, International Organisation, International Political Economy, and Regional knowledge • Teached by leading experts in the field of International Relations, with emphasis on International Relations Theory, Security Studies, International Organisation, International Political Economy, and Regional knowledge