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A Brand Consultant with a strong interest in Fashion and Digital Marketing, I am fascinated with how we exist in relation to the culture and society in which we live and how this impacts on consumer behaviour. Whilst at Brand Union I gained a solid understanding of brand strategy; uncovering, conceptualising and articulating compelling and differentiating propositions and experiences for both corporate and consumer brands. I have been very lucky to work across a wide spectrum of clients and projects affording me a breadth of experience, knowledge and skills. Now, I am looking to take my experience of working in a big international agency and apply it to a smaller more organic outfit. For me, brands come into being when the worlds of commerce and creativity collide. It is this sweet spot that triggers my imagination and inspires me to do good work. In the workplace, I contribute to high-level conversations with senior stakeholders and also enjoy rolling my sleeves up and getting stuck in to all aspects of office life. A keen writer with buckets of creative energy, I am happiest when working in a team with like-minded people.
As Consultant, I acted as the core Strategist on key agency projects, working directly with the Creative Director and Client Lead. Main areas of expertise: Brand strategy (purpose, promise, values and voice development), naming, visual analysis, comms strategy, qualitative and quantitative research, brand architecture and extensive copywriting/messaging.
Edited, planned and created webpages across three sites, using the CMS system, including image selection and hyperlinks. Monitored and analysed digital marketing programs, providing season on season analysis and reporting. Acted as the main point of contact for 150 designers, managing their brand presence on LFW.com. Assisted with social media planning/delivery and distribution of marketing collateral for London Fashion Week AW11.
Reporting to marketing manager, I performed Business Model Market Research within the UK and US to gauge the current academic digital publishing market. This research analysis was used as the foundation for a digital business model to support the launch of a new e-book platform in September 2010.