About me
Working in the advertising industry I have experience across many different areas of business; however, the most important thread connecting my experience is an understanding of people. My passion lies in the understanding of how people think and I have developed valuable skills in communicating with both consumers; through audience work, advertising strategies and campaigns but also with colleagues alike through team work and collaboration. Working on famous FMCG brands a lot of my work is project based and time sensitive meaning organisation, delegation and time management are key, therefore I am able to make important decisions quickly, prioritise and execute tasks to a high level of quality efficiently. As an account manger on Europe-wide advertising campaigns I work with client brand teams, local market teams, and creative & production agencies to unify and co-ordinate multi-channel media campaigns for a timely launch. As a part of my job I am always exploring new media consumption, fashion and lifestyle trends as well as consumer behaviours and keeping on top of the latest technology innovation which fascinates me. I am a warm, confident, fun-loving and hard working person and working with like-minded people, I am not afraid to speak up or try something that has never been done before.
Projects credited in
- Bailey's Chocolat LuxeBailey's wanted a statement TV and print advertising campaign to launch their new product 'Bailey's Chocolat Luxe'. We started off with a 60 second TV advert shot by Johnny Hardstaff, and featuring music by Apparat. The spot aimed to bring to life the sensual, sensory nature of the drink creating a purley emotional connection. The print campaign followed, which aimed to show the new bottle using the language of chocolate advertising. It was shot by Dan Tobin Smith, and covered print, outdoor, and even special build billboards. This campaign has proved to be one of Diageo's most successful product launches to date.
+ Show more
Work history
Account Manager
Global account manager supporting client director in all aspects of planning and account handling for central and local clients. Managing client relationships with brand team leads on a day-to-day basis ensuring client needs are met and delivered to. Working collaboratively across local markets to support client needs. Managing junior members of teams, managing their workloads and supporting their development.
Senior Media Planner
-
Media planning and buying international advertising campaigns for luxury brands across all media formats.
+ Show more
Skills
- Problem Solving
- Project Management
- Client Communication
- Creative Approach
- Creative Media
- Social Amplification
- Presentation Design
- Strategy
- Strategic Planning
- Building Relationships
Education
Psychology BSc
-
2:1