About me
An energetic and passionate brand strategy and marketing lead, with a proactive and can-do attitude that has driven a string of successful launches, growth in brand awareness, increase in revenue and numerous creative and culturally relevant partnerships. I am well versed in the diplomacy of senior level stakeholder management and working on a global level across multiple territories and teams. Tapped in and well connected across travel and hospitality, food and beverage, retail, fashion, music, art, publishing and media; I bring a diverse wealth of contacts and experience with me to any new role.
Projects credited in
- Best Of LondonTo celebrate the opening of The Hoxton Southwark, the third London hotel, Hoxton retail collaborated with the best home-grown brands in the local neighbourhood. The brands designed and created products exclusively for the London hotels. A ‘Best of London’ guide was created along with a dedicated permanent retail space in the hotel. This was my first project at Ennismore and was a great introduction to brand partners, product development and buying. The centrepiece of the guide is an illustrat
Work history
Brand ManagerThe Hoxton
London, United KingdomFull Time
• Leading brand strategy and operations across The Hoxton, Southwark, Albie, Seabird and Working From_
• Executing and tailoring global brand strategy at a local level and communicating strategy to on-site hotel, restaurant & bar and co-working management teams
• Devising and delivering consumer-facing partnerships and cultural events across hotel, restaurant & bars and co-working
• Driving revenue across rooms, restaurant & bars and co-working (focussing on and favouring our most profitable channels) and responding directly to need periods
• Developing on-site restaurants (Albie and Seabird) to be standalone destinations
• Creating a loyal and engaged local community for the property
• Conceptualising new ideas and strategy to enhance the guest experience and create lifelong fans
• Working with local teams to ensure brand standards are met at every touchpoint
• Planning and briefing of comms across all digital touchpoints – website, socials (organic, paid), mailer (transactional, marketing, sales)
• Developing new revenue streams for the business e.g. retail – Best of London collection
• Owning brand budget and P&L – reporting and forecasting for hotel, restaurant & bars and co-working
• Briefing all brand-led collateral for hotel, restaurant & bars and co-working
• Briefing and managing external agencies – Seen Presents (The Hoxton, Southwark launch), YCN (Working From_ launch and member programming)
• Developing and leading on charity initiatives – Do More (internal), Good Neighbours (external)
Cultural Marketing ManagerThe Hoxton
- London, United KingdomFull Time
• Devising and delivering consumer-facing partnerships and cultural events across both London properties - The Hoxton, Shoreditch and The Hoxton, Holborn
• Curating quarterly gallery takeovers for both London properties, overseeing all contracting, logistics and install
• Executing and tailoring global brand strategy at a local level and communicating strategy to on-site hotel, restaurant & bar teams
• Driving revenue across rooms, restaurant & bars (focussing on and favouring our most profitable channels) and responding directly to need periods
• Developing on-site restaurants Hubbard & Bell at The Hoxton, Holborn to be a standalone destination
• Working alongside Soho House Group across Hoxton Grill at The Hoxton, Shoreditch to be a standalone destination
• Creating a loyal and engaged local community for both London properties
• Conceptualising new ideas and strategy to enhance the guest experience and create lifelong fans
• Working with local teams to ensure brand standards are met at every touchpoint
• Planning and briefing of comms across all digital touchpoints – website, socials (organic, paid), mailer (transactional, marketing, sales)
• Briefing all brand-led collateral for hotel and restaurant & bars
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Skills
- Marketing Branding
- Marketing Campaigns
- Event Management
- Event Collaborating
- Brand Partnerships
- Commercial Partnerships
- Communication Campaigns
- Digital Marketing
- Creative Briefing
- Branding Identity