JESSIE Callaghan
Available

JESSIE Callaghan

Brand and Marketing LeadLondon, United Kingdom
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Pip Jamieson
Stephen Mai
Ashley Kitchin
JESSIE Callaghan
Available

JESSIE Callaghan

Brand and Marketing LeadLondon, United Kingdom
About me
An energetic and passionate brand strategy and marketing lead, with a proactive and can-do attitude that has driven a string of successful launches, growth in brand awareness, increase in revenue and numerous creative and culturally relevant partnerships. I am well versed in the diplomacy of senior level stakeholder management and working on a global level across multiple territories and teams. Tapped in and well connected across travel and hospitality, food and beverage, retail, fashion, music, art, publishing and media; I bring a diverse wealth of contacts and experience with me to any new role.
Projects credited in
  • Best Of London
    Best Of LondonTo celebrate the opening of The Hoxton Southwark, the third London hotel, Hoxton retail collaborated with the best home-grown brands in the local neighbourhood. The brands designed and created products exclusively for the London hotels. A ‘Best of London’ guide was created along with a dedicated permanent retail space in the hotel. This was my first project at Ennismore and was a great introduction to brand partners, product development and buying. The centrepiece of the guide is an illustrat
Work history
    The Hoxton logo
    The Hoxton logo
    Brand ManagerThe Hoxton
    London, United KingdomFull Time
    • Leading brand strategy and operations across The Hoxton, Southwark, Albie, Seabird and Working From_ • Executing and tailoring global brand strategy at a local level and communicating strategy to on-site hotel, restaurant & bar and co-working management teams • Devising and delivering consumer-facing partnerships and cultural events across hotel, restaurant & bars and co-working • Driving revenue across rooms, restaurant & bars and co-working (focussing on and favouring our most profitable channels) and responding directly to need periods • Developing on-site restaurants (Albie and Seabird) to be standalone destinations • Creating a loyal and engaged local community for the property • Conceptualising new ideas and strategy to enhance the guest experience and create lifelong fans • Working with local teams to ensure brand standards are met at every touchpoint • Planning and briefing of comms across all digital touchpoints – website, socials (organic, paid), mailer (transactional, marketing, sales) • Developing new revenue streams for the business e.g. retail – Best of London collection • Owning brand budget and P&L – reporting and forecasting for hotel, restaurant & bars and co-working • Briefing all brand-led collateral for hotel, restaurant & bars and co-working • Briefing and managing external agencies – Seen Presents (The Hoxton, Southwark launch), YCN (Working From_ launch and member programming) • Developing and leading on charity initiatives – Do More (internal), Good Neighbours (external)
    The Hoxton logo
    The Hoxton logo
    Cultural Marketing ManagerThe Hoxton
     - London, United KingdomFull Time
    • Devising and delivering consumer-facing partnerships and cultural events across both London properties - The Hoxton, Shoreditch and The Hoxton, Holborn • Curating quarterly gallery takeovers for both London properties, overseeing all contracting, logistics and install • Executing and tailoring global brand strategy at a local level and communicating strategy to on-site hotel, restaurant & bar teams • Driving revenue across rooms, restaurant & bars (focussing on and favouring our most profitable channels) and responding directly to need periods • Developing on-site restaurants Hubbard & Bell at The Hoxton, Holborn to be a standalone destination • Working alongside Soho House Group across Hoxton Grill at The Hoxton, Shoreditch to be a standalone destination • Creating a loyal and engaged local community for both London properties • Conceptualising new ideas and strategy to enhance the guest experience and create lifelong fans • Working with local teams to ensure brand standards are met at every touchpoint • Planning and briefing of comms across all digital touchpoints – website, socials (organic, paid), mailer (transactional, marketing, sales) • Briefing all brand-led collateral for hotel and restaurant & bars
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Skills
  • Marketing Branding
  • Marketing Campaigns
  • Event Management
  • Event Collaborating
  • Brand Partnerships
  • Commercial Partnerships
  • Communication Campaigns
  • Digital Marketing
  • Creative Briefing
  • Branding Identity