Jessy Gill Creative Strategy Director | The Dots
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Jessy Gill

Creative Strategy DirectorLondon, United Kingdom
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Jessy Gill

Creative Strategy DirectorLondon, United Kingdom
About me
As a creative strategist, I work to bridge the gap between thought and craft. I start at the beginning, redefine the brief and seek the truth to articulate a real purpose into a brand narrative that results in meaningful moments. I do this with brands, agencies, friends and movements, globally. Curiosity drives me and fortunately, I get to use it on a daily basis, to uncover cultural, brand, business and product opportunities. I use immersive, unconventional and creative methods which, for the most part, involve me being away from my desk and out in the real world. A world in which I want my work to make a meaningful difference. Lofty, I know, but one can try.
Projects
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Projects credited in
  • Wray & Nephew SocialsWE’RE BROUGHT IN TO Be Wray & Nephews cultural marketing agency, and managing their UK socials, as well as a community & advocacy programme. BECAUSE THEY WANTED TO Truly engage, drive advocacy, disrupt trial (at scale) and broaden reach with their consumers. SO BETWEEN JUNE – AUGUST WE DELIVERED 154.60% ⬆️ Net Follower Growth 389.38% ⬆️ Total Engagements (Likes, Comments, Saves, Story Replies) 923.88% ⬆️ Shares/Retweets 281.45% ⬆️ Engagement Rate Per Impression 280.00% ⬆️ Organic Engagement Ra
  • Sole DXB 2016On Novermber the 19th 2016 Sole DXB; Dubai's biggest street culture festival opened up its doors to the city of Dubai for the best in music, art, food and fashion from all around the world. With peformances from global artists such as Stormzy and Skepta the two days were jam packed with fun and culture. Managing the content to go on social in real time was what kept the event alight as followers at home and attendees communicated on social growing the Sole DXB brand to infinity.
  • Adidas x Rita OraUX-focused project to design the Adidas x Rita Ora AW14 digital lookbook. A combination of slick campaign imagery, specially commissioned illustrations and shoppable hotspots helped to drive a seamless shopping experience within the established Adidas e-commerce platform.
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Work history
    Creative Strategy DirectorDepop
    London, United KingdomFreelance
    Working as a Creative Strategy Director as part of Depop's in-house brand team across Q4, 2020 sustainability and community strategy.
    Creative Strategy DirectorAnyways Creative
    London, United KingdomFreelance
    I worked as the lead creative strategist with It's Nice That's in-house agency - Anyways Creative - and Nike's global Influencer Marketing team to discover, elevate and design a new experience ecosystem and architectural brief for Nike's most premium (non-retail) space which will become part of their new home in King's Cross, London.
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Skills
  • Marketing
  • Digital Expertise
  • Business Innovation
  • Innovation
  • Content
  • Brand Creative Strategy
  • New Business
  • Business Strategy
  • Consumer Behaviour
Education
    MastersHyper Island UK
     - United Kingdom
    Digital Leadership and Management
    M
    M
    2:1 Bachelor of Arts Degree, English Major, German MinorManchester Metropolitan Universirty
     - Manchester, United Kingdom
    Film and Media Studies