I’m curious, a trait that I’ve applied to my career development and everyday thinking. Career wise it encourages me to challenge the brief, the ‘why’ and added value for the end consumer. Personally, it encourages me to explore different cultures and places whilst nurturing my love of interrogating the way people think, behave, work, consume and play.Locked Pro Plan feature
Strategy Director leading and direction of: OLX consumer and group rebrand. Strategy lead which included a 3-month global immersion in Latin America, Eastern Europe, India, and Amsterdam resulting in consumer brand proposition, brand architecture recommendations for OLX Group and digital product recommendations. Tesco seasonal brand toolkit - Wolf Ollins brand implementation Woolmark pitch GoHenry rebrand and naming The London Design Festival x HyperIsland concept and planning
Working with the Head of Content Strategy on the BOSS & HUGO global content strategy and rebrand
With a nomadic core and skillset in branding places and experiences for people, it was only right that I broadened my awareness of emerging markets and brands by exploring different cultures and communities across the globe. Named the 'city of opportunity' Dubai was the obvious choice. Dubai is a city who's very fabric is weaved from a multitude of threads. Provenance and Arabic traditions mixed with an ambition to be the biggest, boldest and most innovative city in the world. A parallel that the city hasn't quite figured out but is very much part of its charm, beauty and ongoing success. As a creative strategist from the UK, I used my knowledge and expertise to help existing global brands reposition themselves and new brands immerse themselves. I also spent a lot of time networking and exploring the MENA and Asian regions, it’s Neighbourhoods and people to get a true understanding of what trends, tribes and movements were being born and fostered.
Acting as the sole lead strategist delivering on all branding projects across The Neighbourhood’s placemaking, hospitality and fashion retail clients. I also held a dual interim position as Head of Client Services in order to synchronise the team, build and grow client relationships and in turn up-sell the brand product. Working with The Neighbourhood to develop their own brand positioning and subsequent marketing and pitch strategy.