About me

A passionate and motivated designer who likes to create and fix things to make them beautiful and with purpose. I strongly believe that I am consistently growing, learning and an ambitious designer dedicated to help shape the future with the best design practice. https://dribbble.com/jeyna

QuestionsProjectsExperienceTeam

Projects

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  HSBC Redesign projectI do see a lot of potential in digital finance/banking hence I decided to take on this mini project for practice. People don’t visit the bank website very regularly other than using it for internet banking. Hence, the mobile app platform is more commonly used by the digital era users for simple transfers, checking available balance, and checking past transactions. With HSBC being one of the world’s largest banking and financial services, I do not see much fluidity in terms of available functi
• 1

  Public Transport App Optimising SafetyAs a self-initiated project, I worked with some of my personal difficulties I encountered while commuting around, coming up with a design concept focusing on safety as well.

Projects credited in

• 1

  Money PennyA prototype of an app for tracking your spendings and shopping more ethically. Response to a university brief asking us to produce a tool for Generation Z.

Work history

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User Experience DesignerFundnel
Feb 2018 - Apr 2018SingaporeFull Time
Responsibility was on all front-end features, bridging investors to businesses with launching deals opportunities on our websites. I collaborated closely with product managers, developers, and marketing teams on a daily basis to meet business and marketing requirements. Worked remotely from the UK additionally, from design sprints in conceptualizing and executing key designs for deals opportunities page (where businesses can launch their deals).
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Product Design InternFundnel
Aug 2017 - Jan 2018SingaporeInternship
Mentored by a senior product designer throughout the course of the internship. Together with product and development teams, I have assisted and designed for digital products in web & mobile responsive states, company’s branding, logo, style guides & library assets.

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Skills

• Sketch
• Invision
• Axure
• Balsamic Mockups
• Principle
• User Research
• User Flows

Education

BA(Hons) User Experience DesignUniversity of The Arts London (UAL)
Sep 2018London, United Kingdom
User Experience Design ImmersiveGeneral Assembly
Sep 2016 - Nov 2016Singapore
Learned UX fundamentals, research methodologies, collaborated with different UXers in different groups for different projects and we have expert guidance throughout the course. Worked on various redesigning projects for web and mobile applications and eventually with Travelleh, a Singapore startup fintech company for travel itinerary platform as we graduate from the course.