Projects
- Conservation SocietyTo be as immersed as possible in the English speaking environment, I take an active part in various social activities. Conversation Cafe enables me to acquire intercultural communication skills, to be easier to open up and make a lot of new friends in both on and off campus. Iexplore is an activity arranged by Highfield church center, from which I know many stories in the bible that I had never heard before. I was most surprised by the activities of the conservation volunteer society. I usually
- “You can either travel or read, but either your body or soul must be on the way.” ── Roman HolidayDuring the postgraduate period, on the basis of finishing all the courses and dissertations on time, I took nearly every opportunity to travel in Europe. Traveling seems to be an exploration and communication of the outside world, however, actually, it is a process of carefully listening to your own monologue in the inner world. Who am I and what would I live after getting rid of the stress of fast-paced urban life? Finding another self, purifying the worldly soul, even if the feeling is too
- The passion for cooking has never been changed by the exotic environmentAlthough I usually struggle with the future direction of my work, there are some keywords I had never wavered ── cuisine, cate, pastries, gourmet. I know that exploring, spreading, and cooking food is a very meaningful career which is worthwhile to devote my whole life. Whenever I cook, it feels like I am surrounded by happiness as food can directly determine human well-being, so, is the work I'm doing any different from that of scientists? I'm also keen to meet more food professionals and
Work history
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Social media InternScience and Technology Daily
- Beijing, ChinaInternship
Science and Technology Daily is a central government-managed news media of mainland China. My main responsibilities during that period were engaging with content generation and online event planning for a Wechat account which was used to promote a creative AI competition for Chinese students on a national scale.
During those three busy months, I gained good skills in writing and editing literal and visual materials to maintain followers' activation and constantly consolidate the brand image in the eyes of the target audience. By the end of my internship, I surprisingly found that the total number of followers increased by a quarter in the Wechat account I managed. Besides, I further developed the skills of visual elements' design such as making roll-ups, brochures, posters, and activity scenes during the process of doing events promotion for the competition organizing committee. In addition, this precious experience of working with colleagues from different age-groups in different teams equipped me with knowledge which enables a team runs more smoothly and efficiently.
Skills
- Adobe Photoshop
- Mandarin Chinese
- Copywriting
- Social Media Marketing
- Ad Copywriting
Education
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Master of Arts degree in Global Media ManagementWinchester School of Art, University of Southampton
Southampton, United Kingdom
Major courses:
▪ Critical Media Practice
▪ Global media: Ideas and Debates
Industries and Technologies
▪ Visual culture
Gain macroscopic knowledge on the media industry from multiple perspectives and a more specific understanding of the particularities of the British media.
Acquire better English speaking and writting skills in a multi-cultural envrionment and learn how to communicate with people from different cultural background.
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Bachelor of Arts degree in AdvertisingBeijing Institute of Fashion and Technology
- Beijing, China
Major courses:
▪ Brand Management
▪ Advertising Copywriting
▪ Customer Relationships Management
▪ Media Planning for Brand