Work history
Digital Director
Role
• Strategic director responsible for the planning, development and execution of integrated creative brand campaigns spanning digital content, event production, PR, social and paid media. Expert in the earned, owned, paid comms cycle.
• Driving forward the digital offering for all existing clients and to achieve new business wins with excellent knowledge of all digital, tech, social trends and emerging platforms
• Commercially savvy; leading the operational and financial performance of the teams output of work to both ensure a healthy ROI for client and deliver profitable campaigns for the agency
• Leading pitches with excellent research skills to identify smart human insights which help shape creative process and brand positioning
• Digital strategy for global clients to generate cut-through ideas that can be executed across different markets
• Building smart influencer networks for brands to create long lasting, credible ambassadors within fashion, lifestyle and music pillars
• Project management, experienced in overseeing third party production teams to create digital content across video and new media
Digital Account Director
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Role
• Account director for Red Bull for two years, leading the delivery of multiple high profile campaigns across sport and culture including Danny MacAskill, Culture Clash, Soapbox, and the F1 Spy App
• Strategic lead to develop digital marketing campaigns for agency’s biggest clients
• Contracting and managing influencers for projects including celebrities, YouTubers, Instagrammers and bloggers to create relevant branded content
• Directing content creation across team to ensure key ingredients including storytelling, influential production team and an effective channel strategy were in place
• Negotiating large content contra-deals with platforms such as Spotify and Upworthy as well as commercial brands and publishing partners to amplify campaigns
• Leading client meetings and account handling multiple projects
• Strong technical understanding and ability to advise on functionality of site/app builds and social platforms to deliver an integrated campaign
• Managing a large team and the sign off point for all marketing plans, creative ideas, budgets and KPIs, in addition to handling team resource for all projects
Skills
- Advertising
- Marketing PR
- Digital
- Digital Content Production
- Brand Creative Strategy
- Brand Communication Planning
- Social Content Strategy
- Influencer Engagement