I’m a London-based Senior Creative Artworker with over 16 years’ experience of in-house roles and in creative/production agency environments. Working across both print and digital I’ve worked with all manner of clients; from independent start-ups through to brands that operate on a global scale. A majority of my roles have been production-focused. I am, however, creatively-minded and have skills within design. The ability to cross-pollinate Creative with technical production processes means I have been invaluable in teams/agencies where crossover between departments has been key to achieving the optimum results for deliverables. I’m currently the Senior Creative Artworker in an integrated studio at TMW Unlimited’s Soho-based office. I play a key role within the agency, dividing my time between briefing/consultations; project planning; production; and mentoring midweight and junior members of the team. I’m responsible for the Final-Release of all finalised artwork from Studio ensuring that all deliverables are on-brand and achieving/matching the technical specifications required for every (bespoke) project. From template creation through to assisting with art direction, my ever-growing skill-base is matched only by enthusiasm for design, communication and water-tight production and process.A thoughtful creative who truly cares about their work. I’m always eager to take on new challenges in order to progress my career and am currently seeking an opportunity in a new creative environment.Locked Pro Plan feature
A role focussed on final sign-off and release approval for all assets leaving the agency. Checking approved artwork files against brand guidelines, production specifications, supply requirements and the standard agency release checklist. Supporting the Design and artworking teams who work across a large number of blue chip clients with a similar broad spread of work. Managing planning and resourcing to ensure smooth delivery and the development of the wider Content Studio team. Ensuring the Studio team are following guidelines, process and final release procedure. Providing training around final release to the wider Content Studio and pro-actively improving process and team structure to ensure efficient delivery.
Middleweight Creative Artworker for award-winning design agency J2. Based in the Heddon Street studio, I provided design support and artworking production for a team of senior account handlers and in-house designers. Whilst artworking high-end brochures I would liaise with designers and print houses to ensure optimum visual quality and finish were achieved. Other responsibilities included Photoshopping CGI/photo composites, artworking websites and creating pixel perfect assets for digital design. Projects included The Cursitor Building (Endurance Land) and New Mill Quarter (Metropolitan). I was also involved the production of artwork for clients such as Delancey, Kennedy Wilson, Mount Kendal and WaterAid.
Responsible for ownership of the Marsh & Parsons brand, I created design solutions for the company that had high visual impact and represented their core values and brand essence. I created and maintained corporate brand guidelines and articulated this through all relevant media platforms (including website, social, traditional and new media advertising, brochures, corporate communications and corporate identity). Overseeing new office launches, I developed event and advertising campaign material to ensure brand adherence, whilst considering the local area demographic and culture.
Working for a leading localisation agency I advised on and redeveloped marketing materials to meet the unique requirements of different international markets, creating and maintaining brand guidelines. I led on the company’s 2013 website redesign and overall re-branding with the redeveloped website seeing a 35% increase in page views and a 10% decrease in bounce rate, plus increased contact from quality leads such as eBay, American Airlines and UNIQLO. During my time with Wordbank I worked with Tate to launch their TURBINEGENERATION project pack 2012-2013 into 19 languages, including font substitution for APAC and Arabic markets. I also provided image-sourcing for Google Think Insights.
Working for an established travel company as part of a small marketing team, I had sole responsibility for designing, setting and supplying artwork to local and national press. Developing new visual and branding guidelines for the company, I ensured consistency across all advertising.