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Jim Lister

Commercial Manager

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About me

I’m Jim, a Commercial Manager with 15 years account handling experience in the FMCG, media and travel industries. Clients include the BBC, British Council, Reebok, Red Bull, Häagen-Dazs, Rizla, P&G and Flybe. I’m passionate, motivated and have been lucky enough to spend the last 15 years doing what I love.


  • Account Co-ordinator
  • Businesses Development
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Management
  • Marketing
  • Pitching
  • Project Management

Work history


Commercial Manager

Folded Wing

Apr 2010 - Jan 2016
  • Folded Wing is an award-winning independent production company who are recognized pioneers in the use of radio, branded content, music and online broadcasting. Role • Looking after all our client relationships including the BBC, The British Council, Red Bull Music Academy Radio, Brasil Music Exchange, Reebok and Field Day Radio.. Responsibilities • Managing our team of producers, freelancers and interns. • Looking after new business development, partner relationships, writing all pitches and proposals, syndication of shows • Managing all brainstorms and internal creative thinking • Interviewing artists, proof-checking shows, carrying out research • Ensuring all projects are completed to brief, on time and on budget. • Managing all Folded Wing communications (social media, website, newsletter, podcast, press releases and all external messaging) Key Achievements • 30+ BBC Radio documentaries commissioned in 5 years • Producer on documentaries for BBC Radio 4 and World Service • Winning Indie of the Year at the Radio Production Awards 2011 • Winning a Gold Radio Academy Award 2014 for Best Music Show • Winning World’s Best Online Radio Show at Mixcloud Awards 2015


Senior Account Manager


Jan 2008 - Sep 2009
  • Role: • Managing the agency’s biggest account, Flybe, as well as SeaFrance, and other adhoc accounts • Managing Flybe’s regional, national and European press schedules, plus outdoor, radio and TV campaigns • Writing creative briefs and briefing the creative team • Monitoring budgets and forecasts • Ensuring that the creative work produced was ‘on brief’ • Selling creative work to the client • Ensuring that all projects were completed successfully, on time, and within budget


Senior Account Manager

Real Affinity Agency

Apr 2004 - Dec 2007
  • Role: • Managing the agency’s two main accounts, Rizla and Procter & Gamble Professional, and other adhoc accounts As above for SOUK, plus: • Creating cost estimates and timing plans • Attending research/focus groups • Writing contact and status reports • Managing the supply of final artwork to all media



BA(Hons) Media with Cultural Studies (grade 2:1

Southampton Solent University

Jan 1992 - Jan 1995