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During almost three years at We Are Social, I've produced clients in a variety of sectors from Jaguar to First Direct. Beginning as one of two producers on the Adidas account, I worked in a fast paced environment where assertive communication and innovative thinking was integral. I handled several major football boot campaigns including Crazylight and Primeknit. These shoots often required unique set builds and producing uncommon elements like controlled explosions, lasers, smoke machines and various liquids. I also scoped the projects at the beginning of each season and had sole responsibility of budgets, as well as running end of season reports. I’m experienced in overseeing simultaneous projects and keeping all required parties updated as well as working in a client facing role. Recently, I produced the Adidas Unboxing video series at the Real Madrid training grounds. Moving amongst coinciding on-site shoots, I liased with Spanish film crews, equipment companies, clients, talent management and worked closely with world class stars Gareth Bale, Marcelo Vieira and James Rodríguez. From writing statement of works to sourcing location or putting together risk assessments, my role has required the full spectrum of production skills. The Madrid House campaign I produced for electronics brand Lenovo received several million views and was recently broadcast on Brazilian television. It was subject to multiple contract revisions as well as an ongoing edit process. Another shoot which required an eye for detail was creating content for Ballantines whisky as there are various legal regulations in the alcohol industry from lighting to music choice and warning disclaimers. My passion is for creating engaging and beautiful material.
At Pd3, I handled a wide range of activities for O2. We were required to spread our skills across every element of the campaign process. I was frequently involved in initial research and oversaw creative discussions through to assisting with production and pulling logistics together for shoots. We helped O2 launch their 4G network with weekly exclusive sports content for mobile. This required a regular shooting schedule to have a consistent supply of videos and photos for the channel. Pd3 won the IPM Agency of the Year in 2013 as well as the gold award for their Up At The O2 campaign, which I helped produce. I also ran the O2 Sports Twitter, Instagram and YouTube accounts, the latter which reached over 2 million views within the first few months. I reported my social media strategies and statistics twice weekly to the client as well as supplying best practice advice.
Major: Journalism Minor: Media Studies
Major in Journalism Minor in Media Studies