Jo relates with, and understands, people both one to one and to large audiences. It is the enduring gift she has received from her 30 years of experience working with people and brands within the corporate and public sector. Jo has developed the art and science of communicating both in person or on any platform with exceptional results.
Jo has led Strategic Communications, Marketing and Engagement for organisations in the International & Global Airline industry, Banking, Tourism, Urban Regeneration and Local Government sectors.
Jo is also a published Author and sought after Public Speaker.
Jo is the creator of The Extraordinary Tales of Queenie Moon series of books and videos. Her talent and creativity shines through in these stories. The five book series of Queenie Alice Moon has received excellent reviews. Children at primary school have brought the stories to life as plays. Jo has received beautiful images of her characters and creatures drawn by excited children.
Highlights
Director of Social Media Breakfast events (1000+ attendees) with presenters; Guy Kawasaki, Teddy Goff, Randi Zuckerberg and Chris Dancy
New Technology Innovation - G+ social sign in, presented at Google I/O Sandbox as a partner in 2013
Published Author of 11 books available on Amazon, iBooks & via BookDNA group in China
Experience
Communication/Storytelling via Content Marketing Strategies
Digital Social Media / Digital strategy / Social brand content
Virtual Reality / AR │ Live Streams │TV & film creation
Multi-channel specialist Facebook, Twitter, LinkedIN, G+, YouTube, Weibo, YouKu and WeChat
Events│Experiential marketing│Social Influencer programs│Digital Content │Peer to Peer User growth
Brand ambassadors│Red carpet premiers│Media events │Film promotion
Creator & Editor of Air New Zealand's The Flying Social Network.com - #1 Aviation blog │Editorial│Intuitive User Journey
Business Transformation │Change Management │Enterprise governance
Brand │Corporate communications / Crisis communications │Partnership Manager
Projects
- Giant Sisters Giant Sisters celebrates and shares phenomenal women's voices and stories in their own words as bite sized podcasts available on iTunes, Soundcloud, YouTube and other podcast platforms. Throughout history most women's and girls stories were not documented and saved. Even great achievements, discoveries, inventions, and acts of bravery have been omitted from our recorded history. The idea of celebrating women's stories and the DNA of Giant Sisters has really been with me all of my life. The irony that my name is Jo Brothers is not lost on me. In fact so many people have expected a man to turn up to appointments with my name and still I check into hotels and the welcome message on the plasma screens says "welcome Mr Brothers". I look around, no my father is not with me, so what were they thinking? oh ok that made an assumption that I am male. So the universe has sent me these types of messages all my life to perhaps make me aware that we live in a world that has seen an under representation of women's stories and achievements. “I have often thought I wonder what a conversation with ... insert the name of any phenomenal woman in history you can think of .. then pause and wonder about all the other phenomenal women of all ages, ethnicities, cultures, educational backgrounds, including any one who identified as a woman, from around the world whom we do not know about as their stories were never recorded or if they were they may have been called by the name "- anonymous". "- says Jo Brothers So I decided to change that and started recording phenomenal women's stories in their words, their thoughts, their hopes, their dreams, their voices. All stories have a unique message and can be a range of exquisite, amazing, brave, bold, strong, courageous, determined, gritty, unfair, soft, nurturing, phenomenal, stories to share with each other and the world. Interviews with phenomenal women include; Alayna Van Dervort – Tech for Social Impact Project Manager Ai | ML | VR | AR + Art at Amazon Dame Wendy Pye DNZM MBE - CEO and owner of Wendy Pye Publishing, Vicki Taylor – Creative Director at Taylor and the Shelter Tui Te Hau – General Manager at Mahuki Innovation Hub of Te Papa Theresa Gattung CNZM – co-founder of My Food Bag and leading New Zealand business woman, author and philanthropist Shelley Campbell MNZM – CEO at the Cancer Society Waikato Bay of Plenty Dellwyn Stuart – CEO Auckland Foundation and Chair Women’s Fund Anna Galvan – Fundraising & Marketing Manager at Maia Health and former Silver Fern http://www.giantsisters.com http://www.giantsisters.com/phenomenal-women.html
Projects credited in
- Queenie Alice MoonThe Extraordinary Tales of Queenie Alice Moon - Queenie's Secret Adventure What do Rainbow Coloured Unicorn Measles, Admiral Serpentine and an Echo Parrot have in Common? In this extraordinary tale Queenie wants to go on a secret adventure to study herbology with Fairy Queen Bluebelle. Bluebelle has recently healed Moonbeam the Unicorn from a dose of Rainbow Spotted Unicorn Measles using her herbs and natural medicines. The day is beautiful, bright and a visit to the Wishing Well pond is a g
- Queenie Alice MoonThe Extraordinary Tales of Queenie Alice Moon - Pugnatius and the Triple Eclipse What does a Pink Flying Diamond, Angels, and a brave Pug have to do with huge positive change in the Universe? In this extraordinary tale Queenie is chosen to host the Triple Eclipse Ball, a large party to host 101 Angelic guests on the night of the Triple Eclipse. Queenie has asked Pugnatius the Pug to give the signal to Queenie, to draw all of her helpers for a meeting and soon the sky and gardens are filled with bumble bees, fairies, nightingales, peacocks, sheep and pink bears. The energy of bravery is needed by one of the party goers to activate and send the positive energy out into the world and you will never guess who was called to do this! Remember, that when we work together for a common goal many hands make light work and when we are doing what we are meant to do, we literally shine from the inside out. The only way to change the world is to change yourself. Meet Queenie Alice Moon a larger than life personality, who calls on her wisdom and intuition, together with a little bit of magic to overcome adversity as she weaves in and out of her extraordinary tales. Follow Queenie and her royal guardians Moonbeam the Unicorn, Yang the Dragon and Pugnatius the Pug as their extraordinary tales unfold across magical lands. These enchanting extraordinary stories are far more than just fairytales, these stories will entertain and educate, whilst sparking your child's creative imagination. In every extraordinary tale positive life lessons are woven throughout the stories to help children big and small, become more extraordinary. We believe all children are extraordinary! Reading ages: suitable for ages 2 - 9 years & short stories for the young reader 8-9 years Buy Queenie Books Here: http://amzn.to/2C6XS1h Find more about Jo here: http://www.jobrothers.com http://www.jobrothers.com/queenie.html
- Queenie Alice MoonThe Extraordinary Tales of Queenie Alice Moon - The Shooting Star Are You Ready for Some Imaginative Stargazing While Dealing With Dragons? (with captions so your children can read along ;)) ... In this extraordinary tale discover why Queenie loves shooting stars and full moon's. Queenie is allowed to make a wish on a shooting star, which is granted on a full moon. The biggest gift Queenie is wishing for is a new friend, as friends are more precious than treasure and sometimes we know each other better than we know ourselves. Meet Queenie Alice Moon a larger than life personality, who calls on her wisdom and intuition, together with a little bit of magic to overcome adversity as she weaves in and out of her extraordinary tales. Follow Queenie and her royal guardians Moonbeam the Unicorn, Yang the Dragon and Pugnatius the Pug as their extraordinary tales unfold across magical lands. These enchanting extraordinary stories are far more than just fairytales, these stories will entertain and educate, whilst sparking your child's creative imagination. In every extraordinary tale positive life lessons are woven throughout the stories to help children big and small, become more extraordinary. We believe all children are extraordinary! Reading ages: suitable for ages 2 - 9 years & short stories for the young reader 8-9 years Buy Queenie Books Here: http://amzn.to/2C6XS1h Find more about Jo here: http://www.jobrothers.com http://www.jobrothers.com/queenie.html
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Work history
FounderJo Brothers Media
Auckland, New ZealandFull Time
In the last 20 years Jo has anticipated and has been ahead of the curve concerning global trends and innovations, through social media, technology and how people wish to interact and connect. Storytelling is in her DNA.
Jo Brothers Media is a Social Media - Digitally led consultancy available to work across various sized businesses with experience in large enterprise companies through to SME's and individuals.
With a focus on Strategy, Content Storytelling, Creative Ideas, Digital & Social Media
Jo has over 20 years of experience in the Digital PR & Social Media world launching Monster.com in New Zealand in 1997. She has held senior roles advising leading global airlines, banks, retail, finance, telecommunications, TV networks, sport and travel brands on the evolution of digital media, social media and the ever changing data age we live in.
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Head of Digital & Social Mediawestpac New Zealand
- Auckland, New ZealandFull Time
Chair - Digital Social Business Council - Corporate Affairs - Westpac NZ
Digital Social Media team │Digital & Social Media Strategy│Enterprise governance
Social & Digital Innovation│REDNews Editor in Chief │ Content │Video│Storytelling
WeChat, Weibo, YouKu
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Skills
- Social Media
- Brand Communication
- Digital Strategy
- Content
- Business Transformation
- Digital Campaigns
- Change Management
- Corporate Communications
- Crisis Communications
- Partnerships