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Jo Cao



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About me

I am currently a freelance brand identity designer. I worked in New York for the last 4 years and recently relocated to Berlin. I was designing logos and branding for Partners & Spade in NYC. While at Partners & Spade I also helped with art direction and re-brand of LA based denim label JBrand. I also created a logo for health company columbia care for their consumer marijuana business. After completing a Honours Degree in Fashion and Textile Design from the University of Technology, Sydney, I was a graphic artist in menswear for Australian streetwear label Insight as well as the iconic New York brand Tommy Hilfiger. Outside of commercial work, I explore with type and illustration through personal projects. I started my design career in fashion design, but now brands are my passion and I love working with multi disciplinary studios to create a unique brand story and experience.


  • Branding
  • Print Design
  • Art Direction
  • Design
  • Lettering
  • Illustrator
  • Indesign
  • Photoshop
  • Textiles Design
  • Repeat Design
  • Identity Brand Design
  • Type By Hand
  • Typograhphy

Work history




Sep 2015
  • Branding Designer and art director with strong focus on design, detail and typography.



Bachelor of Design

University of Technology Sydney

Jan 2007 - Dec 2010