I'm a brand designer with 3 years experience across in-house, agency and freelance. I graduated in 2020 with a first-class honours degree in design from Loughborough University, and have been featured in Ian Wharton’s (of Publicis Sapient) article titled ‘Best New Creatives’.
My work spans digital, print and packaging and is equal parts strategic, empathetic and playful. I'm currently looking for design role in a branding agency, and plan to one day set up my own studio.
I love design that connects with people, that makes them laugh and communicates a fun, positive message. My work often seeks to make people think and challenge their preconceptions.
Projects
- Vegums | Re-branding Plant-based Mutlivitamin GummiesPursuing a vegan or plant-based diet can result in vitamin and mineral deficiencies. This leads to the potential for serious health problems. To make things worse, the current vitamin market is saturated and confusing for consumers, not to mention tired and old-fashioned. The solution: a one-a-day, plant-based multivitamin gummy, backed by pharmacological expertise and research that contains all the necessary vitamins and minerals to support a healthy vegan diet. The branding cuts through the
- Rarity | Unique HaircareWomen with curls have unique hair with unique needs. Currently these needs aren't being catered to by mainstream hair products. The solution: a tailor-made, unique approach to haircare with custom products and routines, based on users answers to a questionnaire. BRANDING & VISUAL IDENTITY, PACKAGING, WEB DESIGN & UX/UI
- Poptails by LAPP | Cocktail SorbetsPoptails by LAPP are the leading brand of gourmet alcoholic sorbets, called Poptails, made exclusively with fruit and alcohol. A Poptail is the meeting point between a sorbet and a cocktail. Literally, 'Poptail' is the contraction of POPsicle and cockTAIL. LAPP retails in both French and UK markets, so all assets were created in both languages. BRANDING & VISUAL IDENTITY, PACKAGING, PRINT, DIGITAL
- Touchy Subject | D&AD Submission for Teen Vogue & The Case for HerD&AD brief set by Teen Vogue and The Case For Her, to advocate for female sexual pleasure. Gender equality has been at the forefront of the media and public conversation for a long time. Some areas in this space have seen strides, but the subject of female sexual pleasure and wellness has been deprioritised in sex education, in health research and society as a whole. The Orgasm Gap is a physical reminder that the predominant socialised attitude does not place importance on female pleasure or sex
- Sh*t Shirt Salsa SocialBranding for Sh*t Shirt Salsa Social, the London location for a salsa social. There is a loneliness epidemic amongst young people. Research suggests that one of the most effective ways of reducing loneliness is to start a new hobby. Salsa dancing incorporates social connection and a fun physical activity. The creative and collaborative nature of dance has been proved to reduce social isolation and exclusion. Learning unfamiliar moves with other people is a great bonding exercise. It decreases
Projects credited in
- Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of46
Work history
P
P
Brand DesignerPim Preston Designs
London, United KingdomPart Time
✽ Full-service design projects for London based brand designer Pim Preston, including web design, packaging, social media templates & collateral
Independent Brand DesignerJo Crossley
London, United KingdomFull Time
✽ Branding, website and packaging designer for visionary startups and ambitious businesses
✽ Variety of clients in F&B, FMCG and beauty sectors
+ Show more
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Print Design
- Digital Design
- Adobe XD
- Sketch
- Branding
- Visual Identity
Education
L
L
BA (Hons) Graphic Communication and IllustrationLoughborough University School of Art & Design
- Loughborough, United Kingdom
First Class Honours
L
L
Foundation Diploma in Art and DesignLoughborough University School of Art & Design
- Loughborough, United Kingdom
Distinction
+ Show more
Awards
L
L
Programme Rep of the TermLoughborough University School of Art & Design
Awarded by the University in December 2017 for professionalism, organisation, reliability and dedication to the role of Lead Programme Representative.