JH

Jo Harms

Account DirectorAmsterdam, Netherlands
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JH

Jo Harms

Account DirectorAmsterdam, Netherlands
Projects credited in
  • Budweiser
    BudweiserNo American beer brand rivals the rich history and iconography of Budweiser. Since 1876, the brand has represented uncompromising commitment to quality, reflected through the craft and care that goes into brewing every beer. Our task was to align the brand’s design with the brand’s spirit. Budweiser partnered with our NYC team to refresh their packaging and visual identity. After an immersion in the Budweiser archives, then the team drew inspiration from the best parts of the 140 year design
  • Beanz Meanz Heinz
    Beanz Meanz Heinz2017 marked the 50th anniversary of Maurice Drake’s famous slogan 'Beanz Meanz Heinz’, recently voted the best of all-time in a Creative Review survey. To mark this special occasion, we breathed new life into that famous phrase in an exclusive partnership with Selfridges, creating limited edition packaging, an in-store pop-up cafe and dressing one of Selfridge’s iconic Oxford Street store windows. Few things are closer to the hearts of British people than Heinz Beanz, so our design work tapped
  • The Diana Award
    The Diana AwardDedicated to the idea that young people can change the world, The Diana Award carries on the charitable legacy of Princess Diana. But the organization needed help communicating their vision to a new generation of change makers. Our task was to create a truly flexible system, capable of redefining the brand for a new era, inside and out. We focused on Diana herself, refashioning the profile of one of the world’s most glamorous and photographed women and evolving the visual language and brand mes
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