Jo Hopley

Jo Hopley

Junior DesignerUnited Kingdom
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Jo Hopley

Jo Hopley

Junior DesignerUnited Kingdom
About me
Yo, i'm Jo! I am a freshly picked graduate of Falmouth University in Graphic Design. Once a small town gal, now big city dreamer hoping to leave my mark on the world (or at least in a small corner somewhere). I am a fully trained cow whisperer, joke cracker extraordinaire and lyrical genius. My mission in life is to make everyone around me laugh (whether thats with or at me) and be the provider of cringey life stories for others to learn from. Curiosity and questioning is the lubricant to the cogs of my creative process. To the casual observer I probably look like a caveman in complete awe, inspecting everything I come into contact with. Knowledge and understanding is what inspires me everyday, pushing my creativity into boss (gaming reference) mode.
Projects
  • Arriva #WorthTheDelay
    Arriva #WorthTheDelayBrief Arriva has created itself a negative reputation amongst its customers through poor time keeping and continual excuses. Insight Arriva is the only train service to serve the whole of Wales. Solution Create a campaign to apologise for the company's continual delays and miscommunications through humour filled posters to create a buzz on social media with the hashtag #WorthTheDelay because of how stupid the message are.
  • SAM
    SAMBrief Create a new beauty brand that destroys current market trends... Insight The lines between male and female are becoming ever so blurred so why is there not many mainstream brands that are unisex? Solution Create a new beauty brand which embraces every gender through the elusive character of Sam which is never identified as one gender.
  • Change
    ChangeBrief How can npower demystify household energy efficiency through an innovative digital experience? Insight Families and children are the highest users of energy in the UK but are blissfully unaware of their actions. Solution An app that adjusts the everyday habits of parents and children through the use of the camera function on any smartphone to view what energy is being wasted in their homes...
  • Sourz
    SourzBrief Reinvent the alcopop brand 'Sourz' to appeal to a new audience using the 7 deadly sins. Insight Sourz has become a worn out brand and highly associated with teenagers and a joke amongst other alcoholic beverages. Solution Play upon 'the joke reputation' to make a new range of 'sins' which apply to all stages of a night out to make the drink fit into with peoples pre-drink and clubbing routine.
  • Sustainable Barbie
    Sustainable BarbieBrief Redesign the packaging of a popular childrens toy to be more sustainable. Insight Barbie has been ranked the worst toy for its sustainability in the toy industry, with previous convictions of ripping trees down across the world. Solution Make a new sustainable piece of packaging that puts Barbie amongst of Hasbro and Lego who are currently the most sustainable toy retailers in the world.
  • Infinidry
    InfinidryBrief Brand a new revoultionary product which can make anything waterproof. Insight People are very sceptical of things they've never experienced or don't know. Solution Use sports sponsorship such as Rally racing to show the product in motion and gain consumer trust.
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Work history
    D&AD logo
    D&AD logo
    Production AssistantD&AD
    - Liaise with creative industry clients - Collating awards entry data - Assisting with the eventing at public exhibition
    Placement
     - 
    - Researching into new briefs - Presenting initial concepts back to creative directors - Artworking for current clients
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Skills
  • Packaging
  • Advertising
  • Branding
  • Corporate Identity
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Idea Generation
  • APP and Website Design
  • Html CSS Basic Knowledge
Education
    BA(Hons) Graphic Design
     - 
    A Levels
     - 
Awards
    Falmouth Award
    - Learnt about business by partaking in mini course about tax, business plans and intellectual property. - Participated in networking events, gaining contacts through face to face contact, email and phone calls. - Completed several regular work placements. - Volunteered at 3 music festivals https://careerhub.falmouth.ac.uk/Employers/Falmouth_Award.chpx
    App Design
    Completed the 6 week Adobe Generation online app building course. https://edex.adobe.com/pd/course/agp-apps/
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