Jo Sharff

Events programmer and music curator

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

  • Founder The Dots | Delightfully dyslexic, excuse typos!
    Marketing, Partnerships & Event Production
    Events programmer and music curator

About me

Throughout my career I have demonstrated commitment to creative media-focused and experiential events, progressing from an early role as an event booker, to my current position as creative experience director and co-founder of JAR London. Alongside my development in these roles, I also co-founded graffitimundo, a successful and critically acclaimed art experience company operating out of Buenos Aires and London. I would like to consolidate my skill set and work for a forward thinking and daring brand or company, using my creativity and passion to help market and manage content, campaigns and experiences.


  • Marketing PR
  • Travel
  • Creative Direction
  • Program Director
  • Creative Writing
  • Content Curation
  • Marketing Branding
  • Experiential Marketing
  • Music Licencing
  • Music Curation
  • Copywritng
  • Event Creation
  • Content Creative
  • Food and Drink
  • Music Supervision

People I’ve worked with

Work history


Head Of Music

Happy Track Ltd

Jan 2016 - Jun 2016
  • Lead programmer of music curation for Happy Track, a new music app that sends consumers a feel-good piece of music every day Curating a music program that is diverse, mixing new artists with undiscovered remixes and reminiscent classics to attract a wide audience to the app Building, strengthening and sustaining key relationships with artists, management and record labels in order to develop the app with key features including links to artists’ websites, gig dates, buying albums and gig tickets Currently developing campaign for weekly, guest curations with artists, labels, producers, record stores and other creative brands Managing the marketing and social media strategy to promote the app to both the music and tech industries and also the relatively new wellness arena


Creative & Content Director

JAR London Ltd

Jun 2013 - May 2016
  • Sole creator of “Cambalache: One Night in Argentina” – a ground-breaking, multi-sensory event that showcased the culture, food and wine of the country and took consumers on a journey to experience the best of Argentina in a night. It was a sell-out two years running in London and then took it to New York Led the development and delivery of all activation, design and comms/PR as well as managing marketing, theming and events teams, ensuring effective use of £150k budget and resources and that deadlines were met throughout Built, strengthened and sustained key client and stakeholder relationships, while maximising rights and association of WoA brand Creative and marketing director on several successful campaigns such as a travelling pop-up wine bar for WoA, touring various music and food festivals around the UK, and an immersive launch party for professional networking platform, The Dots, where all guests had to come together and create their own personal canapés, cocktails, desserts and confectionary for the evening Lead on new business, design, content creation and strategy and development of events and experiential across all clients


Music Marketing Manager


Feb 2011 - Mar 2012
  • Main point of contact and worked closely with O2’s head of music sponsorship Lead creative from initial conceptualisation, brainstorming, logistics and project management on executing innovative campaigns and experiences for O2 music with budgets up to £200k Campaigns ranged from brand activation for varied artists such as Kylie, Iron Maiden and Katy Perry to PR stunts with Kasabian to social media campaigns with JLS Instrumental in notable campaigns such as the UK’s first super high resolution, 360-degree interactive image from an arena for Tinie Tempah, the UK’s first live streaming of a musical act from the YouTube homepage masthead for Kasbian at NYE and a virtual and real-world twitter chase in 10 cities for JLS


Press & Marketing Manager

Felt Music

Jun 2009 - Apr 2010
  • Raised awareness and profile of several artists through targeted and direct marketing to the likes of Vivienne Westwood, Paul Smith and John Galliano as well as using affinity marketing to put on several events for high profile client with brand value objectives and targeting large client audience Managed the co-ordination and logistics of events with continual liaison with clients, artists and my team Using my extensive media contacts in music and TV to create and execute direct marketing campaigns and to place stories and profile pieces in the press for clients New business development with advertising agencies, production companies, directors, TV and film companies as well as ongoing relationships with leading agencies such as M+C Saatchi, BBH, Grey, RKCR Y+R and W+K


Co-creator & Director


Mar 2009 - Feb 2011
  • Developed and created the first graffiti tour in South America to huge success, gaining international broadcast, print and online press from Time Out, Lonely Planet, ABC News and New York Times Worked closely with advertising agency to develop graffitimundo branding, website, marketing campaigns including print and digital strategies Developed PR campaign building contacts with journalists on a local and international level Organised and curated gallery exhibitions and outdoor street art festival Secured worldwide sponsorship deals with Corona, Home Hotel, Argento Wines, Gaucho and Sinteplast Created and managed a brand experience experiential campaign for major client, Camel Represent artists for UK based projects with brands and galleries and have created and pitched key presentations to leading brands such as Google, Orange and Red Bull to implement key events


Head of Licensing & Synchronisation

Felt Music

Apr 2006 - Jun 2008
  • Over 3 years, helped double the staffing from 3 to 6 permanent staff as well as being instrumental in successful television campaigns with clients such as Bacardi, M+S, Ribena and Kronenbourg Managed creative process of initial brief to final live execution on TV with support from team Taking, understanding and most importantly, interpreting the brief and researching brand awareness, demographics and music soundtracks to fit campaign with support from the team Negotiating all licensing fees and contracts between label and publishers and client, while mediating competitive prices and service levels for the client Producer on all jobs involving bespoke composition work between composer and agency Active in discovering new talent for the company both for its publishing outlet and also music composition and synchronisation



English Literature and Psychology

University of Manchester

Aug 1999 - Jun 2002
  • 2:1 BA Arts Hons


A-levels: English Literature, French and Chemisty

Dame Allan’s School

Aug 1990 - May 1998
  • 9 GCSE's and 3 A-Levels



Most immersive event

  • My company JAR London Ltd won "most immersive event" at the FMBE Awards for "Cambalache: One Night in Argentina". You can see the photos and videos on my profile.