I am responsible for planning, implementing and managing advertising campaigns for the UK direct investment channel along with working on the advertising elements for the Chelsea Flower Show sponsorship. Other responsibilities include; • Briefing and delivering on-line and offline advertising campaigns for the UK direct team • Creating, planning and implementing a content marketing strategy to drive acquisition • Planning the direct media strategy, together with the agencies, across all channels • Delivering marketing collateral and digital activity for Chelsea Flower Show sponsorship • Managing the direct advertising budget • Creating and implementing metrics to measure marketing activity end-to-end, online and offline.
As Campaign Manager in the UK Retail Banking Marketing team, I was responsible for the development and implementation of multi-channel campaigns to drive UK business objectives, along with daily management of Direct Response activity in the national press. Project management, strategy planning and attention to detail were key elements to success in this role. Other responsibilities included; • Ensuring campaign activity was delivered on time, this included branch posters, national press, OOH, digital offsite advertising, radio ads and branch activity such as experiential marketing and campaign literature. • Reporting and reviewing the campaign performance in order to optimise marketing activity • Managing the HSBC UK RBWM sponsorship for Wimbledon, The Open and the Rugby 7’s • Managing Direct Response press activity to ensure business targets were met. I reviewed performance and coordinated the media schedule on a weekly basis and optimised marketing activity accordingly • Organising the press DR budget throughout the year, in excess of £2m and strategically planning the media weekly to ensure the target ROI was met • Managing HSBC Radio which is broadcast in 1,200 branches and offices throughout the UK, this included writing radio scripts and coordinating briefs to agencies • Writing comprehensive marketing briefs for agencies and ensuring that the creative response met the business requirements • Agency and stakeholder management to ensure projects were delivered cohesively and on time. Strong communication throughout was imperative.