Jo Young

Head of Campaigns

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  • LocationLondon, United Kingdom

About me

 

A passionate, lively and motivated marketer and team leader, whose core skills lay in marketing strategy, cross platform media planning, communicating marketing results to internal and external stakeholders whilst ultimately delivering effective marketing led results to a business'? bottom line. I am a creative thinker who thrives under pressure with a 'can do'? attitude. A natural leader, I find nurturing and developing a team of people highly rewarding. I enjoy situations where I'm able to develop and push my strategic thinking, learn new things and work collaboratively with others.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Presenting
  • Account Management
  • Brand Management
  • Client Services
  • Internet Marketing
  • Management
  • Marketing
  • Marketing Strategy
  • Pitching
  • Problem Solving
  • Communications

Work history

Currently

Head of Campaigns

Live Nation Music UK

Feb 2013
  • • Develop and deliver our advertising strategy for our campaigns (festivals, events, tours) with an emphasis on pushing digital innovation and spend commitment • Responsible for changing the way we buy and use media to deliver innovative campaigns • Pitching, developing and implementing strategic media partnerships for our festivals • Working with numerous internal/external stakeholders to understand campaign objectives to then champion the marketing campaign creation and execution process • Managing campaign budgets • Measuring and analysing performance of all campaigns and ensuring all results and learning’s drive future campaigns • Work closely and collaboratively with the Head of PR and Head of Digital to ensure that all of our campaigns are effectively supported at all times • Help to manage studio and team of designers to ensure best in class output • Introduce a test and learn initiative across the business to ensure that maximum insight is gained and that learning is utilised for future activity • Running and responsible for festival marketing cross channels • Offer creative recommendations, based on best practices, and seek innovative solutions for our campaigns to improve outcomes • Work with our media agencies to produce compelling campaigns that are industry firsts • Nurturing the talented team of 7 that report into me During my time here I have been shortlisted by IQ Magazine Sep '15 as one of the 10 Best New Bosses - the best up and coming team leaders throughout the live music industry around the world. Link is here: http://issuu.com/gregiq/docs/iq61/22

2013

Client Planning Director

Zenithoptimedia

Jan 2007 - Feb 2013
  • • Develop and implement long-term strategic communications campaigns, offering media/consumer based expertise to clients at the most senior levels of their companies o Clients include Proctor & Gamble, Gucci Luxury, New Look, Lexus, Associated British Foods • Create, execute and evaluate Media Campaigns for a vast range of clients, consistently delivering within budget, KPIs and deadlines • Manage the workloads of a team of 6 others (2 Managers, 3 Executives, 1 Graduate) and ensure they are developing professionally through frequent discussion, training and appraisals • Work with PR, Creative, Digital and Events agencies to ensure holistic comms cross platform • Research and develop consumer insights into numerous different audiences, presenting these and implementing them into future campaigns • Continually challenging clients to ensure their campaigns always have an element of ‘test and learn’ in new digital arenas through implementing internal workshops and creative thinking sessions • Excellent written and verbal communication skills, including the ability to develop engaging presentations and proposals Achievements: • Created and presented several big pitches for new business • Personally commended in the Client Annual reports • Promoted to Director after starting as a Graduate in 5 years • Instrumental in moving ‘traditionally offline’ brands into a position to invest c.20% of budget into online • Created and implemented best in class campaigns winning awards • Nominated for Open Planner of the Year 2009 – an award where senior staff nominate those who have widely contributed to the agency and contributed over and above expectations

Education

2006

Drama With English

Loughborough University

Aug 2003 - Jun 2006
  • Bachelor of Arts (B.A.) FIRST CLASS HONOURS

2003

A Levels

Simon Balle School

Aug 1996 - Jun 2003
  • English, Drama, History, Media studies A LEVELS All grade A's