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Joana serra de matos

Joana serra de matos

master creativeLisbon, Portugal
+ Info

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Matt Willey
Veronika Levitskaya
Gonçalo Barriga
Joana serra de matos

Joana serra de matos

master creativeLisbon, Portugal
Professions
  • Art Director
  • Creative Director
LevelSenior
About me
Over the last 20 years I have learned to communicate, listen and synthesize experiences that have surpassed me and allowed me to grow creatively and culturally as a designer. I have explored new areas, diversifying and differentiating the choices I make, and the way I conjugate and communicate them make each project unique, without ever losing the identity that defines me as creative, mybrand is my culture.
QuestionsProjectsExperienceTeam
Projects
  • MOB
    MOBAIM: Create a concept for a Physical App that maximize the consumer benefit o​f the electric car of the future and have an outstanding user experience an​d usability;  CLIENT: CONFIDENTIAL TEAM WORK: Joana Serra de Matos & Juan Pablo Cruz
  • SURF
    SURFAIM: Bom Petisco summer activation CLIENT: SOMA Lisboa
  • STEAK
    STEAKAIM: Develop a brand name and a graphic brand identity for a new steakhouse concept CONCEPT: STEAK of the ART (S.O.T.A.)  completely different The new steak experience in a artful frame! A place where you experience the art of eating.... Rounded by art and using it as a way of communication, the brand should create an environment where the client project themselves into a new art dimension, where he (client) can also participate and be part off the all experience.
  • OVELHA NEGRA
    OVELHA NEGRAAIM: Design the label of the new beer brand "Oveja Negra", an irreverent and funny brand for a young market. CLIENT: Cervejaria Arts Co
  • VILLABOTS
    VILLABOTSTASK DEFINITION Design a coherent overall concept for a Villeroy & Boch Kiddy Collection. This was a team work project and the aim is the "VILLABOTS" world .... a place where kids can have fun during their meals. CLIENT: Villeroy & Boch
  • Vr
    VrAIM: Create a communication concept that motivates the HR organization to engage in open innovation. CLIENT : DAIMLER - Mercedes-Benz
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Work history
    J
    J
    CreativeJovoto
    Berlin, GermanyFull Time
    Creative collaboration working with several brands like Deutsche Bank; Henkel; IT; Henkel; Unilever; Coca-cola; Daimler-Mercedes; Miele ....
    S
    S
    Master Creative // Art DirectionSOMA Activations
     - Lisbon, PortugalFull Time
    Brand, Design, Creative thinking
Skills
  • Design
  • Ilustration
  • Brand
  • Conceptual and Creative Thinking
  • Brand Activation
  • Brand Communication Planning
  • Packaging Branding
  • UX Design
  • Product Design
Education
    E
    E
    Multimedia and Interactive ProductionETIC - Multimedia Institute
     - Lisbon, Portugal
    Multimedia and Interactive Production
    I
    I
    Graphic Design and ComuicationIADE - Creative University
     - Lisbon, Portugal
    Master Degree in Graphic Design
Awards
    h
    h
    Golden Awards Of Montreauxhttp://www.goldenawardmontreux.com/
    Design Secretplaces brand
    h
    h
    INTERNATIONAL CANNES LIONShttps://www.canneslions.com/the-festival
    Webdesign and animation development
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