Joana Isabel Basto

Communication Designer



About me

27, Porto, Communication Designer. Degree in Communication and Multimedia (UTAD) and Master in Communication Design (ESAD Matosinhos). Active from the academic period, having belonged to the academic association of the utad, continuing to develop projects as a freelancer after finishing his degree (until now), also having experience in communication, advertising and technology (IT) agencies. Currently living in Porto, Joana is growing as a person and designer, aiming to improve and learn, with herself and with others, being always ready to new challenges.

Locked Pro Plan feature


  • Branding Design
  • Advertising
  • Graphics
  • UI Desgin
  • Adobe Indesign/illustrator/photoshop
  • Logo Design

Work history


Graphic Designer


Mar 2016
  • Internship
  • Publicity agency • Graphic Design


Social Media Manager


Sep 2014 - Aug 2015
  • Porto, Portugal
  • Freelance
  • • Social Media Communication (facebook) • Web Site Manager (content manager)


Junior Graphic Designer


Apr 2014 - Mar 2016
  • Porto, Portugal
  • Internship
  • • Web & Mobile • Graphic Design • Communication & Marketing • Outsourcing



Certificate, Web Design


Oct 2016 - Mar 2017
  • Porto, Portugal
  • • Web Design • Digital Marketing


Master Communication Design


Oct 2012 - May 2015
  • Porto, Portugal
  • • Graphic Design • International Workshops • Design theory


Communication Multimedia


Sep 2008 - Jul 2012
  • Vila Real, Portugal
  • • Graphic Design • Web Design • Video • Photography • Html, Css



Thesis: Gender representation in School Manuals Primary Education of the Estado Novo


  • The present dissertation aims to analyse textbooks of the Estado Novo, more precisely the individual editions, created as a means of spreading dictatorial ideologies. This analysis aims to understand how those objects, used over a long period of time and passed from generation to generation, convey messages regarding the distinction between being a man and being a woman. It is intended to understand what the information disseminated, which were the distinctions between genders and how it influenced the Portuguese society, which, by living side by side with these objects, was shaped by them.This study aims to provide a political, historical and social context for these books, then moving to the observation and analysis of the visual representation of gender, manifest in the illustrations. Given that Communication Design can be a means of observation and reflection, we seek to understand how it interfered in societies more precisely through the use of the image. Lastly, and as a vital part in this work, we will analyse the images of the individual editions of the first, second and third grades in order to create a categorization based on theoretical foundations, that may allow us to take meaningful conclusions about the social construction of gender in the given period.