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joana veiga

Freelancer Lead Digital Strategist

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  • Advertising
  • Digital Agency
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking

Work history


Freelancer Lead Digital Strategist

Digital Humans

Jul 2014
  • As a Freelance Digital Strategist I work with agencies to deliver digital strategy for brands, helping clients to maximise their digital presence in EMEA. I am experienced in working with brands that have a Global-Regional-Market dynamic. From multi-market research projects, yearly strategy plans, EMEA briefs and content strategy, to client workshops and creative brainstorms.


Freelance Senior Digital Strategist


Feb 2015 - Mar 2015
  • Nike Running, Nike Women


Freelance Lead Digital Strategist

Forever Beta

Jan 2015 - Jan 2015


Freelance Lead Digital Strategist

O Escritorio

Sep 2014 - Dec 2014
  • Go to Market digital strategy for a fashion retail brand.


Freelance Lead Digital Strategist


Jun 2014 - Aug 2014
  • Freelance project to deliver Mastercard's digital strategy across EMEA.


Lead Strategist

Essence Digital

Jul 2013 - Mar 2014
  • Click to edit position descriptionLead Comms Strategist for Google Media EMEA Team: Google Play, Youtube, Chromecast, Apps for Business and Nexus. Work side by side with the Account Directors and the Client´s Brand Managers on digital advertising projects across Europe, focusing on Consumer Journeys, Messaging and Comms Planning. Lead Strategist for Creative Services EMEA Team: leading all Clients' strategy (TES, Macat, Koshari St, Barclays,, Pret-A-Manger), deriving insight, strategic recommendations, briefs, decks and leading pitches for EMEA and NA.


Strategy Director

WIZ Interactive

Apr 2011 - Mar 2013


Strategy Manager

Born Consulting

Aug 2008 - Apr 2011


Account Planner

ADK Europe

Feb 2008 - Jul 2008


Account Exec

Hill Knowlton

Jun 2006 - Jul 2007


Feb 2004 - Jun 2006