joana veiga
Available

joana veiga

Freelance Strategist - CX/Product & Brand StrategyLondon, United Kingdom
+ Info

144

Connections
Pip Jamieson
Matt Willey
Shimmy Ahmed
joana veiga
Available

joana veiga

Freelance Strategist - CX/Product & Brand StrategyLondon, United Kingdom
About me
*Elevator Pitch* I have 18ys of experience in brand experience & digital strategy. Technology, Retail, Fintech and Social Inclusion are my passions. *Google ZOO, HUGE, AKQA, R/GA, Tribal, adam&eveDDB, VML, Essence, IBM iX*
Projects
  • FordPass App
    FordPass AppProduct Strategy and Service Design of the very first app for Ford drivers (2016). My role was to be the EMEA Strategy Lead, developing the strategic product proposition for the EU markets. Agency: VML + GTB Client: Ford Automotive
  • Strategists Anonymous Branding
    Strategists Anonymous BrandingMy second company is called Strategists Anonymous, a pun with the AA.
  • Digital Humans
    Digital HumansDigital Humans was the name of my company (2014-2015). I wanted a name that reflects how I feel about the role digital plays in our lives. I came up with the name with the help from Pedro Lourenço, one of the best copywriters I know and Natália Vitorino, kindly took on the job to create my brand. Digital Humans is one of my proudest creations.
+ Show more
Projects credited in
  • IOC - Olympic Channel
    IOC - Olympic ChannelA collection of work undertaken for the Olympic Channel working for VML London. I have designed a vast series of social media assets as part of a team in order to drive traffic towards the olympic channel, which has included promoting live events, original series and a large family of templates.
Work history
    AKQA logo
    AKQA logo
    Strategy DirectorAKQA
     - London, United KingdomFreelance
    Innovation, Creative Transformation, CX, Digital and Product Strategy. Supporting the London and NYC teams, on a mix of creative transformation for big established brands and product and business strategy for challenger SMBs. FACEBOOK | HERE TECHNOLOGIES | EO | GSK | HSBC | BP | TOYOTA
    MRM McCANN logo
    MRM McCANN logo
    Senior Strategy DirectorMRM McCANN
     - London, United KingdomFreelance
    PHARMA - CX Mapping & Digital Comms Strategy for an OTC brand. Global role focused on making sense of the existing data to inform: Personas design/data approach, Customer Journey Mapping - future opportunities matrix, marketing and comms plans. Stakeholder management includes Global Hub, Large Markets, their Agencies and Partners. Devising Global Processes/Ways of Working and adoption at scale within the Mktg Team.
+ Show more
Skills
  • Digital Agency
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Strategy
  • Desing Thinking
  • Team Management
Education
    I
    I
    Mini MBAINSEAD
     - London, United Kingdom
    Strategy in the Age of Digital Disruption (mini-MBA)
    U
    U
    Masters of Business AdministrationUniversiteit van Amsterdam
     - Amsterdam, Netherlands
Awards
    S
    S
    Super Momma MentorSheSays London
    Super Momma Mentor award
    P
    P
    Silver - Efficiency AwardsPortuguese Efficiency Institute
    Silver with Mega Pic Nic Modelo