Projects
- Digital HumansDigital Humans was the name of my company (2014-2015). I wanted a name that reflects how I feel about the role digital plays in our lives. I came up with the name with the help from Pedro Lourenço, one of the best copywriters I know and Natália Vitorino, kindly took on the job to create my brand. Digital Humans is one of my proudest creations.
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Projects credited in
- IOC - Olympic ChannelA collection of work undertaken for the Olympic Channel working for VML London. I have designed a vast series of social media assets as part of a team in order to drive traffic towards the olympic channel, which has included promoting live events, original series and a large family of templates.
Work history
Strategy DirectorAKQA
- London, United KingdomFreelance
Innovation, Creative Transformation, CX, Digital and Product Strategy. Supporting the London and NYC teams, on a mix of creative transformation for big established brands and product and business strategy for challenger SMBs. FACEBOOK | HERE TECHNOLOGIES | EO | GSK | HSBC | BP | TOYOTA
Senior Strategy DirectorMRM McCANN
- London, United KingdomFreelance
PHARMA - CX Mapping & Digital Comms Strategy for an OTC brand. Global role focused on making sense of the existing data to inform: Personas design/data approach, Customer Journey Mapping - future opportunities matrix, marketing and comms plans. Stakeholder management includes Global Hub, Large Markets, their Agencies and Partners. Devising Global Processes/Ways of Working and adoption at scale within the Mktg Team.
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Skills
- Digital Agency
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Strategy
- Desing Thinking
- Team Management
Education