About me

*Elevator Pitch* I have 17ys of experience in brand & business strategy. These past 7 ys in London I have worked for Google ZOO, IBM iX, AKQA, R/GA, Tribal, adam&eveDDB, VML and Essence. Technology, Retail and Fintech are my passions.

QuestionsProjectsExperienceTeam

Projects

• Digital HumansDigital Humans was the name of my company (2014-2015). I wanted a name that reflects how I feel about the role digital plays in our lives. I came up with the name with the help from Pedro Lourenço, one of the best copywriters I know and Natália Vitorino, kindly took on the job to create my brand. Digital Humans is one of my proudest creations.
• APG Portugal
• 8

  Mentor MommaWho's your Momma / She Says

Projects credited in

• 2

  IOC - Olympic ChannelA collection of work undertaken for the Olympic Channel working for VML London. I have designed a vast series of social media assets as part of a team in order to drive traffic towards the olympic channel, which has included promoting live events, original series and a large family of templates.

Work history

Freelance Creative Strategy LeadHUGE
Sep 2019 - Mar 2020London, United KingdomFreelance
Seconded at the Google ZOO working at EMEA level delivering sprints using the Google bespoke methodology Machine Sprints™.
Global Senior ConsultantIBM iX
Sep 2018 - Apr 2019London, United KingdomFull Time
Customer Experience. Business Design. Product Innovation.

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Skills

• Digital Agency
• Strategic Planning
• Consumer Behavior
• Creative Thinking
• Strategy
• Desing Thinking
• Team Management

Education

I
I
Mini MBAINSEAD
Jan 2018 - Apr 2018London, United Kingdom
Strategy in the Age of Digital Disruption (mini-MBA)
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U
Masters of Business AdministrationUniversiteit van Amsterdam
Aug 2007 - Jul 2009Amsterdam, Netherlands

Awards

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Silver - Efficiency AwardsPortuguese Efficiency Institute
Silver with Mega Pic Nic Modelo