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Joanna Allen

Marketing and Communications Manager


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  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Office
  • Powerpoint

Work history


Marketing & Communications Manager


Jun 2013
  • As Marketing and Communications Mananger, I report directly to the Chief Commercial Officer of ICON. I take care of the following areas: Brand - Work closely with creative team to develop our brand identity and guidelines - Go-to person for brand guidelines, tone of voice, sign-off of documents - Educate and engage employees with the new brand (strategy and identity) - Evolve on-brand tools and assets for the company to use i.e. image library, iconography library, templates Internal Communications - Senior Leadership communications - Team specific communications - People and culture - CSM communications Digital reputation - Guidelines for employees using social media to promote ICON - Educate and train employees on using social media to promote ICON Business development activity - Specific lead generation campaigns - Assisting with tenders - Marketing material - Case study programmes


Marketing Manager

Party Ingredients

Aug 2012 - May 2013
  • Party Ingredients is a well-established owner-managed events catering company that provides fine food and drink at weddings, corporate events and banquets in the City and beyond. The daily responsibilities as Marketing Manager include: - develop and maintain the PI website - drive traffic to the PI website and sister sites, e.g. venue websites - write blogs and articles for PI and partner sites - use social media to generate awareness of the company, menus and service - create databases of sales targets and organise mail outs - design ads for magazine prints according to specs - collate photographs and manage photoshoots - planning promotional events and launches - seek new brand marketing opportunities online and offline - provide support to the sales team by assisting the look and content of their product material Alongside my marketing work at Party Ingredients, I assist as an events manager at 2-4 events each week.


Account Executive


Mar 2011 - Jun 2012
  • My work at 101010 Digital includes: - liaising with local and overseas clients to improve online presence - communicating with third-party digital developers and testing unreleased software - writing briefs for upcoming projects - arranging meetings and writing agendas, contact reports and scope of work reports - writing copy content for SEO purposes - taking care of job bags - some project management - quoting and invoicing - organising travel and diaries internally - office management



Media and Communication

University of Brighton

Aug 2006 - Jun 2009
  • Creative studies, creative industries, film studies, communications