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Joanna Arscott

Creative Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAdvertising Copywriter - Executive Creative Director - Freelance Journalism

About me

I've had a strong integrated history in London - before relocating to the USA to lead integrated Shopper activation for Coca-Cola HQ for North America and Global projects - such as The Olympic Games. GIGANTIC experience! Then I was poached my Saatchi & Saatchi X HQ to lead billion dollar brands for Proctor & Gamble and Walmart North America for the same standard of platform thinking work. An incredible time, I learnt so much about the pure details of the business of retail. Last year I left J. Walter Thompson Dubai, where I oversaw Shopper for MENA. It's been amazing. Doing programs for Coke, Nestle, Malls etc. in UAE, Saudi, Iraq! I LOVE to never stop learning! Back in London, I'm looking for an agency who can truly benefit from my global retail integrated experience - the fact that I REALLY get the science and psychology of the consumers and their 360 journey - no matter where that might start from digital content, to at shelf, to an event. I LOVE big ideas that go though all media. And the SMALL practical ideas that can make a big difference.

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Skills

  • Art and Creative Direction
  • Creative
  • Ad Copywriting
  • Business Mentoring
  • Brand Consultancy
  • Presenter
  • Keynote Speaker
  • Business Journalism
  • Content/copywriting/writing/editorial/advertising