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Joanna Feeley

Founder & CEO

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  • LevelSenior
  • LocationNewcastle upon Tyne, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsTrend Forecaster - Brand Strategist

About me

As Founder of Trend Bible, I am committed to driving a high-growth trajectory, which resulted in a 73% increase in sales in 2015. I craft and execute ambitious strategic plans, galvanizing my team with strong leadership skills and unfaltering vision for our unique position in the world of trend forecasting. I have developed a results-driven business, where we are single-minded about demonstrating tangible, measurable success for our clients. They tell us that the impact of working with us results not only in increased profits, market share, press coverage and footfall, but also things like quicker product development processes and a more organised, systematic approach. I lead the Trend Bible team to advise global brands on future trends; from senior design and marketing teams to board level executives. We research, cluster and analyse future trend insights to inform all their decisions, from uncovering new markets to recontextualising products that have been around for fifty years. Whilst some of our clients are involved with product development, others work to broader social, cultural and environmental influences that shape consumer and householder behaviours over the next 5-10 years. We find the right balance for each of our clients, ensuring they can be responsive, not reactive, to change affecting their future market or audience. In addition to my role at Trend Bible, I am passionate about supporting the emerging creative industry in the North East region, sitting on a number of steering committees and boards.

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  • Analysing Trends
  • Consumer Trends
  • Future Trends
  • Trend Forecasting
  • Trend Prediction
  • Brand Building
  • Brand Concept
  • Colour Analysis
  • Trend Reporting

Work history


Oct 2008
  • Newcastle upon Tyne, UK
  • Full Time
  • I established Trend Bible, a home-focused trend agency, growing the business over 20% every year since inception, and 73% in 2015. I lead a small UK team and a network of global trend researchers to craft brand-right interpretations of important future trends. Our clients are able to evidence tangible results on the back of our involvement, including increased sales, profit, footfall and media coverage.



BA (Hons) Fashion Design

Kingston University

Sep 1995
  • Kingston upon Thames, United Kingdom