Joanna Kashoumeri

Creative Copywriter and Content Editor

Level
Senior
Location
Enfield, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Masters graduate with an eye for all things fashion, food and creative focused. Commercially aware and currently working as Lead Copywriter for the M&S & Ocado.com project. My experience spans across: Content Creation | Product Copy | SEO Focused Content | Editorial & Blog Work | Email, HomePage & Banner Copy | Editing | Data Validation | Social Copy & Editing I have excellent communication and organisational skills. I’m able to work with initiative and vibrancy, making my success rate within any role/task at its peak. I love building team moral, I’m often suggesting fun ideas to get the workplace working together for charitable events and more. Feel free to look at my editorial portfolio: joannakashoumeri.com to view creative projects that I have been apart of. In addition to my blogging space via instagram; greekygirl_ that centres around fashion, food and all round creativity.

Locked Pro Plan feature

Skills

  • Fashion
  • Advertising
  • Writing
  • Social
  • Powerpoint
  • Word
  • Leadership Team Work
  • Admin Assistant
  • Organisational Leadership
  • Creative Writing Skills
  • Admin Skills
  • Masters Degree OR Equivalent
  • Journalism Creative Writing
  • Teaching Assistant
  • Fashion Trend Forcasting
  • Creative Writing Degree
  • Food Blogging
  • Food Editorial
  • Food Writing

Companies I’ve worked with

  • TOPSHOP TOPMAN

    TOPSHOP TOPMAN

    • Fashion and Textiles
  • MATCHESFASHION.COM

    MATCHESFASHION.COM

    • Retail
  • Marks and Spencer

    Marks and Spencer

    • Retail
  • F

    F&F - Tesco

    Work history

    Currently

    Food Copywriter & Editor

    Marks and Spencer

    Oct 2019
    • London, United Kingdom
    • Full Time
    • Leading a creative project that involves the creation of consistent tone of voice, including engaging titles and descriptions for M&S products that will be going live on the Ocado site next year. Focusing specifically on titles, descriptions and editing copy based within the M&S food online sector. Ensuring that all copy adheres to a high-standard SEO. Loading with Ocado.com team members to fulfill both Ocado’s and Marks and Spencer’s vision for the two retailers merging. Involvement includes managing a small copywriting team.

    Currently

    Product Copywriter and Sub-Editor

    MATCHESFASHION.COM

    Aug 2019
    • London, United Kingdom
    • Freelance
    • Supplying this luxury designer brand with engaging content specific to products launching for the AW19 season. Additionally, I have taken on proofing and editing roles to enable that all content going live is creative and to the correct tone of voice for our customer base.

    2019

    Content Creator

    Donatella Balsamo

    Oct 2019 - Oct 2019
    • London, United Kingdom
    • Freelance
    • Creating content for Donatella's travel and inspiration page. Taking comment from Balsamo herself, along with the imagery snapped from her around-the-world trips and created copy to identify where the inspiration came from in order for her to create her four, new jewellery collections.

    2019

    Freelance Copywriter

    Karen Millen

    Sep 2019 - Oct 2019
    • London, United Kingdom
    • Freelance
    • Supplying this luxury designer brand with engaging content specific to products launching for the AW19 season. Additionally, I have taken on proofing and editing roles to enable that all content going live is creative and to the correct tone of voice for our customer base.

    2019

    Creative Copywriter w/ Brief Editing Roles

    Radley London

    Sep 2018 - Aug 2019
    • London, United Kingdom
    • Full Time
    • - Managed the Radley ‘Social Hub’ (RADLIFE) where I write, edit and upload blog posts for all external employees to view. - Initiated, created and proofed editorial blog posts for the site, weekly emails going out to customers in addition to completing product copy for various departments. - Weekly competitor analysis projects for trending topics and written articles. - Wrote, edited and posted relevant social media content across Instagram, Facebook, and Twitter. - Provided excel spreadsheets for creative inspiration from articles found online, and innovative ways to explain Radleys craftmanship to keep content fresh.

    2018

    Content Writer

    JoJo Maman BeBe

    Jul 2018 - Sep 2018
    • London, United Kingdom
    • Freelance
    • - Produced playful product copy on kids wear, maternity fashion and accessory products. Additionally, editing various copy for the site and social outlets daily. - I led and edited the online content which ran through various social platforms. (Facebook, Instagram and site blog) – these included inspirational articles/’How-To’ posts/competitions and more for the target customers.

    2018

    Content Copywriter and Sub-editor

    F&F - Tesco

    Dec 2017 - Jul 2018
    • Hatfield, United Kingdom
    • Full Time
    • - Creating engaging product copy for women’s, kids’ and menswear as well as fashion accessories with additional editing when asked. (Editing days consisted of two days per week when manager was away. - Producing and editing various online content for the F&F site. Included copy for in-store kiosks, online banner copy, emails as well as weekly editorial blog features. - Managing weekly competitor analysis regarding editorial content and cre

    2017

    Junior Copywriter and Assistant Editor

    HIPE

    Nov 2016 - Jun 2017
    • London, United Kingdom
    • Freelance
    • - Creating engaging copy for subjects including; music, fashion, travel and lifestyle. (Minimum of 8 posts per week to hit target) - Editing colleagues’ content daily before it went live. - Understanding tone of voice and analysing views/reads and the number of click-throughs received on a weekly/month/yearly basis.

    2017

    Visual Merchandiser & Brand Specialist

    Skinnydip London

    Aug 2016 - Sep 2017
    • London, United Kingdom
    • Freelance
    • - Brand specialising for accessories including bags, chargers, purses, phone cases and more. - Managing visual aspects (making sure placement is precise) so weekly targets were fulfilled. - Setting realistic goals to progress profit margins and managing deliveries that come in.

    2017

    Team Leader & Supervisor

    TOPSHOP TOPMAN

    May 2014 - Sep 2017
    • London, United Kingdom
    • Full Time
    • - Controlled the shop floor and organised daily rotas. - Brief creative/visual merchandising roles. Including mannequin styling, tables and window displays. - Keeping targets high for E-Receipts sent to customers, in addition to maintaining team moral. - Assisting with in-store brand launches (E.g: Beyoncé’s IVY PARK). - Acquiring Arcadia knowledge through Tapp, as well as sustaining information through Arcadia’s social media outlets.

    2014

    Content copywriter

    Sups magazine

    Feb 2014 - May 2014
    • Old St, London, UK
    • Freelance
    • - Creating engaging copy for subjects including; music, fashion, travel and lifestyle. (Minimum of 8 posts per week to hit target) - Editing colleagues’ content daily before it went live. - Understanding tone of voice and analysing views/reads and the number of click-throughs received on a weekly/month/yearly basis.

    Education

    2015

    Sep 2014 - Oct 2015
    • Hatfield, United Kingdom
    • Masters graduate in Creative Writing.