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Joanna Kay

International Marketing Assistant

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  • Marketing PR
  • Copywriting
  • Digital
  • Websites
  • Design
  • Email Marketing
  • Social Media Marketing
  • Communications
  • Office
  • Powerpoint
  • Word

Work history


International Marketing Assistant


Nov 2015
  • Lil-Lets are a FMCG feminine protection brand owned by Premier Group in South Africa. The brand is well established across the UK retail market, sold by Tesco, Boots and others, and has recently expanded into new international markets including China, the Middle East and extended parts of Europe. My role has been varied between managing projects from both international and UK markets, with an emphasis on international marketing. Working in a team with two international brand managers, I have had a high level of involvement in carrying out and managing on-going projects as part of our global marketing strategy. To date, responsibilities include: •Ensuring successful brand and sub-brand site launches for new international markets, including co-ordinating work with external suppliers such as website development agencies, copywriters, translators, and graphic designers •Managing digital agencies to create and update content for international social media accounts, including Chinese platforms Weibo and WeChat, signing off content plans to ensure brand identity is maintained globally •Presentation conceptualisation and design to support sales for key international retail accounts •Keeping UK social media accounts updated through platforms including Facebook, using paid promotion for selected campaigns and competitions. Successfully created and executed a Facebook competition which achieved the highest social engagement rate for the brand to date •Ensuring UK and international brand guidelines were met in point of sale and trade assets, working with point of sale agencies and distributors •Creation of UK email campaigns including managing customer segmentation, copywriting, template design and analysis of open and click through rates, using the Mailchimp platform


Graduate Intern

Evolve: A Social Impact Company

Jun 2015 - Sep 2015
  • Evolve: A Social Impact company are a forward-thinking social enterprise with expertise in providing low-performing schools with trained mentors to improve attainment. During my internship I successfully: •Organised, designed and project managed performance reports to support the sales team in gaining new business in schools •Gathered data for bespoke ‘impact’ reports for the academic year; these were sent to each school and included percentages of attendance, staff testimonies and photography of the classes •Represented the company at an annual education conference



English and American Literature

University of Birmingham

Aug 2012 - Jun 2015



    Cerificate in the Fundamentals of Shopper Marketing