About me
Creative strategist that is comfortable in taking on new challenges, evolves ideas with previous experience, and challenges the status quo. A strategist that ensures great work happens day to day; always organised, always proactive, always hungry to add value strategically and creatively and always with a resilient, can-do attitude.
I like analysing why things are the way they are, then visualise and plan out what they could be.
I like when things that I do add value. They need to inspire, make people talk, act, share and have an array of emotion.
A quote that I find reflects my attitude as a planner:
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell a story and it will live in my heart forever.”
Work history
Strategic Planner
Key responsibilities are:
• Conducting primary and secondary research to determine key insights into our target customer’s
beliefs, behaviors and drivers (Human Truths).
• Coordinate with account and creative teams to craft strategic and compelling Founding Ideas and
creative briefs that drive brand uptake.
• Participating in new business pitches, and identifing organic growth opportunities for within projects,
product teams and client relationships.
• Developing shopper marketing and retail activation strategies by seeking to understand how people
make purchase decisions at various touch points across the shopper journey for Uniqlo.
• Creating complex persona profiles for b2b clients like Avanade and positioning for start-up clients like
VEEIP.
• Helping to map the end-to-end customer journey; identifying key moments; customer pain points,
unmet needs and experience opportunities for brands like British Military Fitness, Jabra.
• Co-working on creating eCRM channel strategies for brands like Swarovski, Financial Times.
Junior Strategic Planner
-
Key responsibilities were:
• Providing brand and marketing strategy designed to strengthen brand identity and further business
objectives through targeted messaging, content and market research.
• Developing brand repositioning for Unilever’s FMCG regional brand that I have attained in a new
business pitch.
• Carrying out an ethnographic market research for Unilever.
• Creating competitive & social media analysis and strategy for Polish National Airlines - LOT.
• Identifing cultural insights that surface opportunities and meaning for brands that I have worked on
in DDB, and creating detailed, yet simple presentations that tell stories and provide recommendations
that contribute to the strategic direction of client work.
• Defining impactful content strategies for digital channels owned by brands like Polish National Airlines
and Unilever.
+ Show more
Skills
- Advertising
- Digital Agency
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Powerpoint
Awards
Effie
Bronze Effie for KISSaLOT