You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Creative strategist that is comfortable in taking on new challenges, evolves ideas with previous experience, and challenges the status quo. A strategist that ensures great work happens day to day; always organised, always proactive, always hungry to add value strategically and creatively and always with a resilient, can-do attitude. I like analysing why things are the way they are, then visualise and plan out what they could be. I like when things that I do add value. They need to inspire, make people talk, act, share and have an array of emotion. A quote that I find reflects my attitude as a planner: “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell a story and it will live in my heart forever.”
Key responsibilities are: • Conducting primary and secondary research to determine key insights into our target customer’s beliefs, behaviors and drivers (Human Truths). • Coordinate with account and creative teams to craft strategic and compelling Founding Ideas and creative briefs that drive brand uptake. • Participating in new business pitches, and identifing organic growth opportunities for within projects, product teams and client relationships. • Developing shopper marketing and retail activation strategies by seeking to understand how people make purchase decisions at various touch points across the shopper journey for Uniqlo. • Creating complex persona profiles for b2b clients like Avanade and positioning for start-up clients like VEEIP. • Helping to map the end-to-end customer journey; identifying key moments; customer pain points, unmet needs and experience opportunities for brands like British Military Fitness, Jabra. • Co-working on creating eCRM channel strategies for brands like Swarovski, Financial Times.
Key responsibilities were: • Providing brand and marketing strategy designed to strengthen brand identity and further business objectives through targeted messaging, content and market research. • Developing brand repositioning for Unilever’s FMCG regional brand that I have attained in a new business pitch. • Carrying out an ethnographic market research for Unilever. • Creating competitive & social media analysis and strategy for Polish National Airlines - LOT. • Identifing cultural insights that surface opportunities and meaning for brands that I have worked on in DDB, and creating detailed, yet simple presentations that tell stories and provide recommendations that contribute to the strategic direction of client work. • Defining impactful content strategies for digital channels owned by brands like Polish National Airlines and Unilever.
Key responsibilities were: • Preparing and implementing digital campaigns for a demanding, rapidly growing account – Samsung. • Developing strategy for a ready to launch products, the global plans and adjusting strategies to local market conditions. • Creating the concept of market communication and promotional tools (using the Samsung CRM platform) and materials in order to build strong brand image.
Key responsibilities were: Managing global and regional e-commerce projects for Procter & Gamble. Creating and implementing strategy for local finance brand - BPH. Overseeing and carrying out digital campaigns for the finance brand - BPH. Completing a pro bono (award winning) project on digital side - Red Cross.
Bronze Effie for KISSaLOT