About me

A creative, cultural marketing and communications lead with nine years experience in strategic brand marketing campaign management and award winning digital advertising. A diverse portfolio of working with lifestyle, fashion, beauty & wellness brands at creative agencies, media publications and brand side roles.

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Work history

Senior Marketing ManagerSoho House & Co
Feb 2019London, United KingdomFull Time
Senior role managing all marketing and communications on Soho Home and Cowshed brand channels. Responsibility to drive online and offline marketing strategies to deliver end to end brand activation for new collections and new market launches.
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Senior Marketing ManagerApothem Labs
Dec 2018 - Feb 2019London, United KingdomFreelance
Marketing consultant role at a CBD start up. Managed pitching and on-boarding process for strategic, creative, PR and digital agencies. Responsible for defining initial target audience, brand positioning and visual identity.

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Skills

• Brand Marketing
• Brand Strategy
• Social Content Strategy
• Influencer Marketing
• Brand Partnerships
• Brand Communication
• Digital Communication
• Events
• Retail Marketing
• Brand Campaigns

Education

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Bachelor of Arts (BA), English Literature (Hons) 2:1Liverpool John Moores University, School of Media, Critical and Creative Arts
Sep 2005 - Jul 2008Liverpool, United Kingdom
English Literature (BA Hons 2:1) Liverpool John Moores University, School of Media, Critical and Creative Arts

Awards

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Digital Fashion CampaignBrand Republic
Award for Primark digital campaign 'Mystic Mother Christmas'