I am a positive, motivated, energetic and creative self- starter with excellent communication skills and a passion for the media industry. Over the past two years, I have learned as an Account Manager to work with brands to develop different ways for them to engage with their target audiences. I believe that my proactive approach will be a valuable asset to thee right company. During my time at William Reed Business Media, I work as the sole manager of EMEA accounts for the food processing and packaging unit, devising digital marketing campaigns for 150 + clients and manage the full 360 degree process of B2B digital campaign management (ensuring campaigns run smoothly, on time, to budget and above client expectations, as well as carrying out statistic reporting and analytics). I have a passion for consulting clients on their needs, managing relationships, bringing in new business and upselling. As I am the sole manager of this remit, I have to be completely independent in regards to time management while the owness is on me to make sure my clients are happy. This means that I have to be able to take my own initiative, accept responsibility, self-motivate and path my own way to success. I have built a solid understanding of digital media in the B2B environment while managing a ₤200,000 portfolio of clients which I doubled to ₤400,000 in my second year; creating innovative and effective digital marketing campaign solutions to meet clients’ marketing objectives. I have also enjoyed the incredible experience of relocating to Montpellier, southern France, for the past year; learning French, travelling regularly for international client meetings and immersing in a new culture. I am comfortable working in multi-skilled teams (consisting of creative, direct account handlers and strategy-side). A creative thinker and a team player, looking to progress into the next step in my digital marketing career returning to the UK, my CV talks about my experience and successes. I also love sport, and take boxing classes with my colleagues from work 3 times a week! Thank you for taking the time to review my CV and I look forward to hearing from you. Kind Regards, Joanne Murphy
- I am an Account Manager for global companies in the food, beverage and pharmaceutical industry, acting as a customer success manager/ business developer and consultant. - Working as the sole manager of EMEA accounts for the food processing and packaging unit, I work closely with marketing managers to consult and devise digital advertising campaigns for 150+ clients, managing the full process from start to finish. - Ensuring campaigns projects run smoothly, to client budgets - Client relationship management and client retention management. - Clients include industry leaders such as BOSCH, Ishida, RC Cola, Chr. Hansen - Upskilled in digital solutions to be able to best consult my clients for their unique goals: brand awareness, traffic generation, lead generation, thought leadership, content marketing, native marketing, webinars and online events - Manage existing client portfolio. Retaining and growing existing portfolio while sourcing new business. Ratio 50% current/ 50% new business split in first year - Managed portfolio worth €200,000 in year 1. I retained and increased this to €400,000 in year 2. - Representation of William Reed at global industry- wide exhibitions (including Interpak, Drinktec, Brau Beviale, IFFA, Vitafoods), acting as an ambassador for our brands - Good experience of selling both online and face to face event sponsorships - Campaign reporting and analysing data
- Michael Page is an international market leader in financial recruitment services - I was one of 50 graduates out of a total of over 3,000 chosen for the official Graduate Scheme - I specialized in hiring into the finance sector of Compliance - from associate to MD level - Business development and networking - Establishing and building relationships with clients, developing new business opportunities. - Advising clients on market trends - Headhunting and referral chasing - Screening candidates and managing interviews - Understanding client needs for their organization in order to find the ideal candidate Negotiating placement fees with clients Matching individuals to client needs, acting as a key link between clients and potential new employees
hotelinfo LTD. is a marketing specialist for independent hotels across the UK. - I worked closely with my own portfolio of clients to support them in growth - Management of my clients’ social media channels and marketing our social media services to prospective clients. - Increased brand awareness of our brand through writing regular blogs on WordPress and Blogspot, designed and sent weekly newsletters to built-up databases and relationship managed - Design of promotional materials for clients and ourselves - Market research and revenue management - Regular in-depth competitor analysis and presenting to management During my placement year at university (year 3), part of my degree was to complete an in-depth project on my experience. I achieved first class honors.
My 4 years of study included the modules: Events Management, Marketing, Management and Development of People, Business Studies, Cross Cultural Awareness in Business, Accounting, Organisational Behaviour, Human Resource Management, Tourism and Hospitality Management I completed a placement year during 2013 to 2014 as part of my "sandwich degree" as a Junior Account Manager for Hotel Info, a marketing company based in Brighton, focused on supporting independent and non- branded hotels, resorts and apartments to maximize their profitability. My dissertation was then based on my experience, where I investigated the impact of the internet on modern day consumer behaviour within the Marketing industry, receiving First Class Honors. I graduated from university in July 2015 with Upper Class 2:1 Honors
English Language and Literature, Applied Business, Tourism, Psychology
Information Technology, English Language and Literature, Mathematics, Science, Additional Science, History, Food Technology, Physical Education
I was voted "Bets Newbie of the Year" by the Aldermanbury Square office