I'm an Art and Design Director currently based in Portugal, following a transformative decade in Amsterdam. With over 15 years of experience, primarily in agency environments (BBDO, R/GA, Hypersolid, AKQA), and a Master's in Editorial and Corporate Identity, I specialize in crafting digital products and experiences, from captivating art to comprehensive visual and design systems. My expertise extends beyond the screen to the offline world as well. I pride myself on being dynamic and demanding in the work my teams and I produce. Committed to delivering top-quality results, I go above and beyond to ensure clients' visions come to life. I believe great achievements require time, dedication, and a fearless approach to hard work—and I'm ready to tackle any challenge head-on.
Work history
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Art Director - Brand DesignerScreenX
- Seoul, South KoreaFreelance
I was invited to craft the new logo and graphic language for ScreenX, a pioneering tech firm offering a panoramic film format projected on theatre walls. My role was to develop various design routes based on the revised brand values and positioning, each offering unique benefits while being distinct from the current logotype. Following this, I crafted the final version of the brand logo and a cohesive graphic language that ScreenX could proudly own across all existing and future touchpoints. To ensure future consistency and graphic coherence, I developed a comprehensive brand book with detailed guidelines.
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Design LeadHeineken Company
- Amsterdam, NetherlandsFreelance
I was invited to join and collaborate to transform Heineken's B2B brand and platform (Eazle). As Design Lead, I helped develop the new brand and its design language, from strategy to vision pieces, and managed diverse market needs. We boldly shifted from market-specific approaches to a unified global solution, creating the Eazle design system from scratch. This included design principles, foundational elements, components, and flexible templates. I was also responsible to define guidelines for product imagery and brand photography. I managed and supported internal and external design teams to ensure high-quality deliverables.
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Education
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GraduateUniversity of Amsterdam
- Amsterdam, Netherlands
3-month course at CREA (CREA is the cultural organization of the University of Amsterdam (UvA) and the Amsterdam School of Higher Education (HvA)) with filmmaker Juul van der Laan. Learning the basics of filmmaking, planning, researching and everything else needed before starting to film.
During these 3 months, I worked on filming, editing and delivering 2-short documentaries - length 1 and 5 minutes.
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MasterElisava School of Design
- Barcelona, Spain
Pos graduation on Editorial and Corporate Identity