I am enthusiastic and hardworking, with 5 years FMCG marketing experience in the food and drinks industry and an outstanding ability to manage multiple projects and adapt to new challenges daily. Experience in working with agencies, leading a team, developing a marketing strategy and implementation across the full marketing mix.Locked Pro Plan feature
Fully integrated marketing strategy for multiple sites across the United Kingdom. Managing in-house and agency integrated campaigns driven through the following channels: Online and social media; Retail POS and signage; Advertising. Store specific marketing and promotional support (including new store openings) through: Supporting General Managers and Assistants with local marketing plans in each location; Promoting marketing champions at site level; Managing the artwork production of store specific collateral. Being responsive to ad-hoc store requests. Managing a range of communications' channels: Website, Social Media (Facebook, Instagram, Youtube, Twitter), Blog, Newsletters. Manage/Design and produce a range of marketing collateral, including: menu boards, flyers, website, newsletters, POS, menus, etc. Defining the brand through: Developing tone of voice; Understanding the role and position of the respective brands (Tapas Revolution and Celebrity Chef), and translating that into dynamic communications. Managing PR agency and liaising with Celebrity Chef’s agent on a regular basis to ensure activity is joined up. Developing and maintaining 3rd party partnerships as appropriate and required. Ensuring good relationships with Marketing Teams of each shopping centre where applicable. Liaising with agencies for research and guest surveys to assess market trends and customer insights. Keeping abreast of industry innovation in marketing and assessing relevance to the brand.
Marketing strategy and delivery for chain of Cocktail Bars including local marketing in existing and new locations in the UK. Developing market insight through competitor analysis, guest surveys and assessing market trends. Driving online traffic with SEO and keywords. In-house design of marketing materials. Photography of products and events management. Social Media strategy and management. Marketing Manager (Sep 2015 - Jan 2016) Digital Marketing Executive (Nov 2014 - Sep 2015) Marketing Assistant (Dec 2013 - Nov 2014)
Broad perspective on communication, media and film culture, affording a unique balance of theory and practice. The combined degree provides a sound base of knowledge in communication, media and film studies, exploring historical perspectives, cutting edge contemporary media and film theory. It also allows for creative development through practice modules, including specialist strands in video filmmaking, animation, creative publishing, and radio.
Robust foundation in the principles of marketing, including roles such as product manager, brand manager, advertising executive as examples. Clear understanding of marketing including theory and practice and also development of other key abilities required by business organisations including: IT skills, communication skills, and analytical skills.