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João Pedro Viana

Marketing — Music, Arts and Entertainment

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Digital Marketing Strategist - Creative Director


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About me

Marketing and PR Strategy — Sponsorship — Brand Activation My portfolio includes Adele, Beyoncé, Justin Bieber, AC/DC, Cirque du Soleil, Metallica, Lisbon's NOS Alive Festival amongst many other cool stuff. Other than arrogant, I'm sweet as candy.

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  • Marketing Strategies
  • Art and Creative Direction
  • Social Media Digital Strategies
  • Artist-brand Partnerships
  • Media Partnerships
  • Brand Sponsorship
  • Brand Activation

Work history


Digital Marketing

AEG Presents UK

Jun 2017
  • London, United Kingdom
  • Full Time


Business Developer

Heavy London

Jan 2017 - Mar 2017
  • London, United Kingdom
  • Freelance
  • - Responsible for sponsorship and brand activation for fashion shows/events; - Development of owned artist's management portfolio by scouting new artists; - Definition of suitable marketing, creative and growth strategies for new artists that will make them thrive in a digital environment while taking full advantage of all network within media, influencers, promoters, booking agents, labels and fashion brands; - Development of new business opportunities for established artists, labels and European festivals with full supporting services from brand sponsorship, media partnerships, PR, digital marketing to creative direction.


Senior Marketing Manager

Everything Is New

Sep 2009 - Oct 2016
  • Lisbon, Portugal
  • Full Time
  • - Managed the overall marketing department making sure all areas were coordinated and synced: media buying and partnerships, ticketing and point of sale, creative, merchandising, digital and social media, sponsorship and PR; - Managed annual overall marketing budget plus domestic and international festivals/shows/events marketing budgets; Developed marketing and communication strategies for festivals, shows and branded events, always using the latest digital trends and tools in creative manners; - Liaised with agents, managers and labels to obtain budgets, campaigns, promotions, media partners and sponsors approvals; - Defined and executed a successful international marketing and communication strategy for NOS Alive Festival, which increased international ticket sales in 900% (32.000 tickets sold outside Portugal in 2016) and built a global awareness, positioning it as one of Europe’s TOP festivals; - Created and negotiated sponsorship packages for festivals, shows and branded events; - Creative and art direction for NOS Alive festival; - Directed creative teams (photographers, videographers, editors) to produce standout content for NOS Alive festival’ social media channels, media partners and press area. Liaised with agents, managers and labels to grant rights and artists access.



Contribution to Tourism

Portugal Festival Awards

  • Portugal Festival Awards awarded NOS Alive festival for its effort promoting Lisbon and Portugal. NOS Alive festival has an annual average of 30.000 visitors from overseas.