Joao Ruas

Head of Strategy

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  • LocationLisbon, Portugal

About me

 

An internationally recognized advertising Executive equipped with the requisite skills and passion needed to champion the initiatives within a Senior Strategist / MKT Management role. Over 15 years experience in advertising/Digital/operational marketing in international networks across Europe, Sub-Saharan & South Africa and the Middle East in FMCG, Entertainment, Telco, Banking and Automotive, delivering strategic communication ideas within multi-platform environments. A dedicated leader with notable work ethic and ability to constructive and cooperative partnerships with peers, key stakeholders and other senior management associates. Core Competencies: Multilingual (Portuguese, English, Spanish, French), Strategic Planning & Campaign Delivery, Marketing & Communication Planning, Multi Market Strategies, Creative process development, Digital Strategy, Shopper MKT, Branding & Design.

Skills

 

  • Advertising
  • Events
  • Film
  • Marketing PR
  • TV
  • Art Direction
  • Design
  • Environment
  • Excel
  • Final Cut Pro
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Head of Strategy

Zwela Group Publicis Africa

Jan 2014
  • • Accountable for the strategic planning and creative operations of all projects within the group in Sub-Saharan & Portuguese markets, including Angola, Mozambique, South Africa, and Portugal. • Delivered unified, awarded business-oriented communication solutions across all platforms, which include Advertising, Digital, Activation, Shopper MKT & Branded content. • Serviced PUBLICIS Network agencies (Saatchi&Saatchi, Leo Burnett, Publicis) for regional and global projects in African (Nigeria, Ghana, Kenya, South Africa), GCC (Qatar, Dubai) and European Markets (Portugal, Spain, Norway).

2014

Executive Director

Havas Worldwide

Sep 2010 - Jan 2014
  • Led a business unit composed of project managers, creatives, and retaining full responsibility in the strategic planning development to deliver efficient & awarded brand strategies in digital, retail, experiential and integrated projects within Portugal´s leading Ad agency for 14 years.

2010

Owner & Managing Director

Live Broadcast Entertainment

Sep 2005 - Sep 2010
  • Expert management of all agency´s projects, pioneering the strategic and creative direction to deliver compelling brand building projects with exceptional execution as a stand alone agency or working as white label for other agencies.

2005

Talent & Music Manager

MTV Networks Europe

Mar 2001 - Sep 2005
  • • Full responsibility in strategic development of the channel (MTV Portugal), administering global projects within the international talent department. • Efficient liaison with global agents, managers, labels and brands to deliver cutting edge programming & branded content • Content Creation & Development. • Advisor to MTV South Europe management team (Portugal, Spain, Italy, Greece) regarding talent development & content creation.

2003

A & R Director

EMI Music

Feb 2001 - Mar 2003
  • • Administered the artistic roster of Portugal´s leading record company, developing new and existing talent for local and international success. • Managed the Talent Department and 360º contract negotiations with artist, brands, media & collecting societies.

2001

Project Manager

Wedo Technologies

Jan 2000 - Aug 2001
  • • Spearheaded the implementation of the internal controls and financial reporting systems on SAP/R3. • Reported to the CFO for corporate management activities on investment evaluations, mergers and acquisitions for several pertinent projects. (France Telecom – France, Amena – Spain) • Conducted project management for Data Wharehousing (Novis, Optimus), ISP (Clix), and Telecom Billing & Revenue Assurance (Optimus, Novis). • WEDO is the world´s leading Software Company in Revenue Assurance & Fraud Management.

2000

Consultant

Ernst Young

Aug 1998 - Jan 2000
  • • Held accountable for the audit process, internal control, reporting systems & investment evaluation for The Coca-Cola Company in Angola, among other Project Finance, Due Diligence and financial statement certification projects. • Serviced the following major clients: McDonalds Portugal, EMI Music Portugal, Castrol, Portugal Telecom, Sonae Imobiliária (Real Estate), Auchan (Retail), Warner Bros (ENTERTAINMENT), BP (Oil & Gas), Min Fin Angola, Sonangol Angola (Oil & Gas), Unitel Angola (Telecom), Chevron Angola (Oil & Gas), Shell Angola (Oil & Gas).

Education

1998

Business Management Marketing

Instituto Superior de Gestão

Sep 1992 - May 1998
  • MARKETING, FINANCIAL ANALYSIS, ACCOUNTING, PSYCHOLOGY, SOCIOLOGY

Awards

2014

Bronze Giraffe - Branding

  • Nation Distillers Brand Design

2014

Silver Giraffe in Integrated Communication- Publicis

  • Sonangol ORIGINS - The People of Angola

2013

Gold - Creative Club of Portugal

  • Peugeot 308 Launch

2012

GOLD EFFIE (Portuga)

Effie Awards

  • Rebrand OPTIMUS (TELCO) - Unlikely Duets