I'm an integrated comms and customer experience strategist who helps to improve business outcomes. My thinking is critical and my passion is building inspirational strategic narratives. I believe that data, insight and simplicity are the keys to brilliantly sound strategies. Through ethnographies, surveys and analysis I've unearthed new growth opportunities and I’m skilled at consolidating complex data into stories, pen portraits, customer journeys and experience maps. I work closely with clients to understand their problems and I’ve delivered creative briefs that have inspired original thinking and game-changing communications.
Work history
Strategy DirectorBBH
- London, United KingdomFreelance
Strategy consultant across Performance for Western Union and Trade & CRM for Tesco Mobile.
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Strategy DirectorTable 19
- London, United KingdomFreelance
Strategy consultant for Sainsbury's, Now TV, New Day and Investec, for personalised CRM.
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Skills
- Strategic Communications
- Customer Experience
- Storytelling
- Actionable Insights
- Behaviour Change
- Customer Journey
- Creative Briefing
- Brand Messaging
- Performance Marketing
- Digital Advertising
Education
U
U
BSc Economics (hons)University College London (UCL)
- London, United Kingdom